Style that speaks your language

Describe what you’re looking for, and let our AI curate tasteful results.

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How Plush Works

Ask Anything

Describe what you’re shopping for, in your own words. Plush understands nuanced preferences like “ethereal bohemian,” “no synthetics,” or “no cutouts.” It’s fashion search that truly understands how women shop.

Let AI Curate

Plush’s proprietary AI decodes your intent and preferences in seconds, and curates tasteful pieces from trusted brands you already love, and new ones you’ll be glad to meet.

Refine Your Results

Not quite what you had in mind? Just tweak your original prompt, or use our Smart Filters. Plush adjusts in real time, so you stay in control of the search—with zero friction.

Discover & Shop

Save your favorites, explore similar pieces, or be inspired by influencer edits. Whether you’re browsing or ready to buy, Plush turns discovery into a seamless, elevated and personalized experience.

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Brands across the world

TOTEME brand
TOTEME logo
Dôen brand
Dôen logo
Zimmermann brand
Zimmermann logo
A.L.C. brand
A.L.C. logo
Oscar de la Renta brand
Oscar de la Renta logo
self-portrait brand
self-portrait logo
Magda Butrym brand
Magda Butrym logo
Erdem brand
Erdem logo
Giambattista Valli brand
Giambattista Valli logo
TOVE brand
TOVE logo
Missoni brand
Missoni logo
La DoubleJ brand
La DoubleJ logo
Alaïa brand
Alaïa logo
Jacquemus brand
Jacquemus logo
Solace London brand
Solace London logo
Ulla Johnson brand
Ulla Johnson logo
FARM Rio brand
FARM Rio logo
SIR. brand
SIR. logo
Acne Studios brand
Acne Studios logo
GANNI brand
GANNI logo