Erdem

Classic Favorite

Trendiness score

28 of 100

Popularity score

64 of 100

London

https://erdem.com

Style keywords

Romantic

Feminine

Bold

Dramatic

Poetic

About the brand

ERDEM is an independent fashion house founded in 2005 by designer Erdem Moralioglu MBE and based in London. Originally focused on womenswear, the brand expanded to include menswear in 2021, establishing itself as a house of bold fashion known for its poetic and rigorous designs that are ageless, timeless, powerful, and versatile. Moralioglu, born in Montreal to a Turkish father and British mother, trained at London's prestigious Royal College of Art before launching his eponymous label. The brand has forged its own path in the industry by centering each collection around forensically researched narratives, depicting previously untold stories of heroic women and men. ERDEM's world represents an intriguing interplay of strength and beauty, creating an exuberant language of femininity through experimental textiles, vibrant prints, and detailed craftsmanship. The brand's dramatic, atmospheric, and expressive designs emphasize how the wearer feels rather than just what they wear, transcending fashion to inspire strength and confidence.

London

https://erdem.com

Instagram

1m followersOpen in app

What people are saying

Elle

When it comes to Erdem, the designs only get better with age. Earlier this year, the brand celebrated its 20th anniversary—a remarkably impressive feat for an independent fashion house. Throughout its own tenure, Erdem has made its mark as a purveyor of sumptuous fabrics and razor-sharp silhouettes—both of which have found even more luxuriousness in the label's maturity.

Sep, 2025

The Grand Tourist

I've always been attracted to things that have a very human hand. And I think whether it's in how the dress has been made or what it's been made out of or the shape, it's that idea of a humanness hopefully to how that person feels when they're wearing it, they feel like they're the only person who has that piece.

Apr, 2025

designerspace

In a rebellious London, where new generations emerge with boldness and nonconformity, Erdem offers a vision of cultured and sophisticated elegance. The designer proves that beauty does not need to shout to assert itself: true luxury can lie in silence and the care of details.

Feb, 2025

Who What Wear

Things felt especially prim and proper at Erdem, a brand that has long championed sophistication over shock value.

Oct, 2024

Stillwhite

I looked at a lot of dresses, I was getting married for the second time and struggled to find a suitable dress, as soon as I tried this dress on I knew it was perfect, an added bonus was it is really comfy and easy to wear.

Oct, 2024

I don't usually care too much about Erdem but their last runway show has taken up permanent residence in my brain. Full price luxury bags aren't really in my budget right now, but the black midi is one I'll be happily saving up for!

Oct, 2024

The Cut

It was pure Erdem. But he ought to consider moving his shows out of the British Museum, away from artifacts.

Sep, 2025

jcrew pants, varley knitwear, beach lunch lound or free people tops, liberty london blouses/dresses, farm rio sweaters/dresses, isabel marant/erdem when on sale.

Sep, 2025

I contemplated calling this post “designers that embody the hit or miss phenomenon” but maybe that's a bit unfair. What do y'all think of Erdem?

Apr, 2025

Red Carpet Fashion Awards

While Erdem's signature romanticism was still present, it was mixed with masculine tailoring and a nod to the 1920s, creating a look that embraced gender fluidity.

Oct, 2024

I ordered an Erdem dress which was priced much much lower than the other Erdem items (and apparently in pristine condition) and then my order was mysteriously cancelled after weeks of not shipping.

Jun, 2025

Now i'm not sure if this is just a normal amount of pilling that is to be expected in linen or is it a sign of bad quality and should i return it? ... I still think the dress is beautiful and if i could remove the pilling with a fabric shaver, i think i would still keep it. But i'm also worried that the pilling will immediately return and get much worse.

May, 2025

Elle

When it comes to Erdem, the designs only get better with age. Earlier this year, the brand celebrated its 20th anniversary—a remarkably impressive feat for an independent fashion house. Throughout its own tenure, Erdem has made its mark as a purveyor of sumptuous fabrics and razor-sharp silhouettes—both of which have found even more luxuriousness in the label's maturity.

Sep, 2025

The Grand Tourist

I've always been attracted to things that have a very human hand. And I think whether it's in how the dress has been made or what it's been made out of or the shape, it's that idea of a humanness hopefully to how that person feels when they're wearing it, they feel like they're the only person who has that piece.

Apr, 2025

designerspace

In a rebellious London, where new generations emerge with boldness and nonconformity, Erdem offers a vision of cultured and sophisticated elegance. The designer proves that beauty does not need to shout to assert itself: true luxury can lie in silence and the care of details.

Feb, 2025

Who What Wear

Things felt especially prim and proper at Erdem, a brand that has long championed sophistication over shock value.

Oct, 2024

Stillwhite

I looked at a lot of dresses, I was getting married for the second time and struggled to find a suitable dress, as soon as I tried this dress on I knew it was perfect, an added bonus was it is really comfy and easy to wear.

Oct, 2024

I don't usually care too much about Erdem but their last runway show has taken up permanent residence in my brain. Full price luxury bags aren't really in my budget right now, but the black midi is one I'll be happily saving up for!

Oct, 2024

The Cut

It was pure Erdem. But he ought to consider moving his shows out of the British Museum, away from artifacts.

Sep, 2025

jcrew pants, varley knitwear, beach lunch lound or free people tops, liberty london blouses/dresses, farm rio sweaters/dresses, isabel marant/erdem when on sale.

Sep, 2025

I contemplated calling this post “designers that embody the hit or miss phenomenon” but maybe that's a bit unfair. What do y'all think of Erdem?

Apr, 2025

Red Carpet Fashion Awards

While Erdem's signature romanticism was still present, it was mixed with masculine tailoring and a nod to the 1920s, creating a look that embraced gender fluidity.

Oct, 2024

I ordered an Erdem dress which was priced much much lower than the other Erdem items (and apparently in pristine condition) and then my order was mysteriously cancelled after weeks of not shipping.

Jun, 2025

Now i'm not sure if this is just a normal amount of pilling that is to be expected in linen or is it a sign of bad quality and should i return it? ... I still think the dress is beautiful and if i could remove the pilling with a fabric shaver, i think i would still keep it. But i'm also worried that the pilling will immediately return and get much worse.

May, 2025