Markarian

Under the Radar

Trendiness score

57 of 100

Popularity score

45 of 100

0

Brand fans

28

Product saves

New York City

https://markarian-nyc.com

Style keywords

Romantic

Celestial

Whimsical

Elegant

Playful

About the brand

Markarian is a luxury womenswear label founded by Alexandra O'Neill in 2017, named after a particularly radiant grouping of galaxies. O'Neill's passion for fashion began at age 10 when her grandmother taught her to sew, and this early foundation in craftsmanship remains central to the brand's DNA. The label combines O'Neill's love of celestial romanticism with timeless design and modern grace, creating pieces that are both whimsical and sophisticated. The brand has quickly gained recognition among celebrities, fashion editors, and discerning clients, with notable moments including Dr. Jill Biden wearing a custom Markarian ensemble to President Biden's inauguration. Each piece is thoughtfully made-to-order in New York City's Garment District, reflecting O'Neill's commitment to supporting local craftsmanship and reducing waste. Markarian appeals to women seeking beautifully made, classic pieces with a playful edge—clothing that feels special for any occasion while maintaining effortless wearability.

New York City

https://markarian-nyc.com

Instagram

110k followersOpen in app

What people are saying

I had an incredible experience with Markarian. I needed my dress to be ready in one month (it was a last-minute elopement) and they made sure it arrived in time!

Sep, 2024

I went to their showroom in NYC and it was a great experience looking at how they can customize their looks.

Jun, 2024

Observer

I would rather make fewer pieces, and make them well, than mass-produce anything. We want to train our clients to really think about investing in fewer pieces, but pieces that are better made and are going to last a lot longer.

May, 2024

LO'AMMI Magazine

Markarian, synonymous with celestial romance and timeless elegance, is the creative brainchild of designer Alexandra O'Neill. Known for her ethereal bridal collections that blend modern sophistication with whimsical details, O'Neill has made an indelible mark on the fashion world.

May, 2024

LO'AMMI Magazine

I wanted to create something that was slow fashion, where everything we made was thoughtful and made to order. I also wanted to offer a customization process that our clients could be involved in. I want people to feel a connection to our pieces and to keep them in their wardrobe for a long time.

May, 2024

ITVX

Ms Biden wore a pale yellow caped dress from New York-based brand Markarian with a floral headpiece. 'These are super chic and representative of Ukraine colours, which is clever,' Ms Wood said.

May, 2023

The Fifth Avenue Hotel

Storytelling in design is less about a single element and more about weaving together many small details that, collectively, create a sense of romance and femininity.

Sep, 2025

I tried on and love Markarian's Arabella dress, but it isn't quite the right vibe for me/my wedding. The ruffles make it feel too whimsical.

Jan, 2025

Observer

I wanted to do something that felt very slow fashion and offered women a service that's not really offered as widely as it is to men, where women could come in and have a hand in designing their own pieces.

May, 2024

I had an incredible experience with Markarian. I needed my dress to be ready in one month (it was a last-minute elopement) and they made sure it arrived in time!

Sep, 2024

I went to their showroom in NYC and it was a great experience looking at how they can customize their looks.

Jun, 2024

Observer

I would rather make fewer pieces, and make them well, than mass-produce anything. We want to train our clients to really think about investing in fewer pieces, but pieces that are better made and are going to last a lot longer.

May, 2024

LO'AMMI Magazine

Markarian, synonymous with celestial romance and timeless elegance, is the creative brainchild of designer Alexandra O'Neill. Known for her ethereal bridal collections that blend modern sophistication with whimsical details, O'Neill has made an indelible mark on the fashion world.

May, 2024

LO'AMMI Magazine

I wanted to create something that was slow fashion, where everything we made was thoughtful and made to order. I also wanted to offer a customization process that our clients could be involved in. I want people to feel a connection to our pieces and to keep them in their wardrobe for a long time.

May, 2024

ITVX

Ms Biden wore a pale yellow caped dress from New York-based brand Markarian with a floral headpiece. 'These are super chic and representative of Ukraine colours, which is clever,' Ms Wood said.

May, 2023

The Fifth Avenue Hotel

Storytelling in design is less about a single element and more about weaving together many small details that, collectively, create a sense of romance and femininity.

Sep, 2025

I tried on and love Markarian's Arabella dress, but it isn't quite the right vibe for me/my wedding. The ruffles make it feel too whimsical.

Jan, 2025

Observer

I wanted to do something that felt very slow fashion and offered women a service that's not really offered as widely as it is to men, where women could come in and have a hand in designing their own pieces.

May, 2024