Maria Lucia Hohan

Classic Favorite

Trendiness score

53 of 100

Popularity score

65 of 100

1

Brand fans

33

Product saves

Marianne favorited this brand

Bucharest, Romania

https://marialuciahohan.com

Style keywords

Feminine

Ethereal

Sophisticated

Sensual

Glamorous

About the brand

Founded in Bucharest in 2003, Maria Lucia Hohan is one of the leading European new breed fashion houses that has conquered the international fashion world from her Romanian studio. The designer, who studied textile design in Paris and worked for Krizia in Milan, returned to her native country to establish her brand, utilizing the advantages of lower production costs and emerging entrepreneurial opportunities in post-Communist Romania. Hohan's timeless and design-led collections are characterized by unexpected textures, sensual details, and ethereal silhouettes that create what she describes as "luxury wear for urban divas." Her ultra-feminine evening gowns feature amazing color palettes on carefully selected silk fabrics, custom-dyed each season. The brand has gained massive celebrity following, with stars like Jennifer Lopez, Taylor Swift, Kim Kardashian, Eva Longoria, and Jennifer Hudson regularly wearing her creations on red carpets worldwide, establishing Maria Lucia Hohan as a prominent name in contemporary evening wear.

Bucharest, Romania

https://marialuciahohan.com

Instagram

171k followersOpen in app

What people are saying

Brit + Co

My personal favorite detail from the evening is Taylor's green Maria Lucia Hohan dress. The ethereal, metallic shimmer simultaneously reminds me of elves and mermaids, which is always a good thing.

Oct, 2025

Stillwhite

This dress is so light and airy, it literally just feels like you're wearing a bra. Perfect for warm weather weddings! She's flattering on everyone!

Aug, 2025

By Rotation

Absolutely beautiful dress. I rented it for my 30th and have never felt better in a dress! It's so beautifully made and kept in great condition.

Aug, 2025

Lemon8

The woman wore a Maria Lucia Hohan gown, which is both elegant and flattering.

May, 2025

By Rotation

The dress itself is beautiful, in excellent condition I recieved so many compliments!

Nov, 2024

I'm back and finally said 'yes' to a Maria Lucia Hohan dress! It's a silhouette entirely different than what I'd previously considered, and of course I'm now majorly overthinking. [...] some of the feedback I've received starts and stops with the word “unique” and it's getting in my head.

May, 2024

Stillwhite

Doesn't fit.

Aug, 2025

Brit + Co

My personal favorite detail from the evening is Taylor's green Maria Lucia Hohan dress. The ethereal, metallic shimmer simultaneously reminds me of elves and mermaids, which is always a good thing.

Oct, 2025

Stillwhite

This dress is so light and airy, it literally just feels like you're wearing a bra. Perfect for warm weather weddings! She's flattering on everyone!

Aug, 2025

By Rotation

Absolutely beautiful dress. I rented it for my 30th and have never felt better in a dress! It's so beautifully made and kept in great condition.

Aug, 2025

Lemon8

The woman wore a Maria Lucia Hohan gown, which is both elegant and flattering.

May, 2025

By Rotation

The dress itself is beautiful, in excellent condition I recieved so many compliments!

Nov, 2024

I'm back and finally said 'yes' to a Maria Lucia Hohan dress! It's a silhouette entirely different than what I'd previously considered, and of course I'm now majorly overthinking. [...] some of the feedback I've received starts and stops with the word “unique” and it's getting in my head.

May, 2024

Stillwhite

Doesn't fit.

Aug, 2025