self-portrait
Style keywords
About the brand
Self-Portrait is a contemporary womenswear brand founded in London in 2013 by Malaysian-born designer Han Chong, a Central Saint Martins graduate. With a creative vision to make beautiful design accessible to all women, the brand has become renowned for its modern yet feminine aesthetic, characterized by intricate lace, sharp tailoring, and sophisticated understanding of structure and materials. The brand's signature Azaelea dress, crafted from textured guipure lace, has become iconic and been worn by celebrities including Michelle Obama, Kate Middleton, and Beyoncé. Self-Portrait's philosophy centers on "femininity ensured by elegant functionality," creating pieces that empower women while maintaining accessibility through democratic pricing around $500-600. Over its decade-long journey, the brand has expanded from lace dresses into accessories, bridal wear, and childrenswear, establishing flagship stores in London and globally across Asia, cementing its position as a go-to label for contemporary luxury.
