self-portrait



Style keywords
About the brand
Self-Portrait was established in 2013 by Malaysian-born designer Han Chong in London, with a creative vision to make beautiful design accessible to all women. Having trained at Central Saint Martins, Chong unites a refined aesthetic with a deft understanding of structure and materials, propelling the brand's meteoric rise in the contemporary fashion market. The brand is renowned for its feminine dresses and bold separates, featuring intricate lacework, delicate embroidery, and sheer overlays crafted from fabrics sourced primarily from Japan and Korea. Self-Portrait's signature piece, the Azaelea dress, has been worn by celebrities including Michelle Obama, Meghan Markle, and the Princess of Wales. The brand emphasizes elegant functionality and empowering women through fashion, creating versatile pieces suitable for various occasions from casual outings to formal events. With stores across London, Asia, and global retail partnerships, Self-Portrait has built a loyal community while maintaining its commitment to accessible luxury.