FARM Rio

FARM Rio brand image
Classic Favorite
Trendiness score
Trendiness score
46 of 100
Popularity score
Popularity score
72 of 100

Style keywords

Vibrant
Tropical
Maximalist
Bohemian
Playful

About the brand

FARM Rio is a beloved Brazilian fashion brand founded in 1997 by Kátia Barros and Marcello Bastos, starting as a small booth at a fashion market in Rio de Janeiro. The brand has grown from local roots into a global phenomenon, now operating over 100 stores across Brazil and expanding internationally to major cities like New York, Los Angeles, Paris, and London. FARM Rio embodies the philosophy "Dress in Happiness," creating wearable art that celebrates the vibrant spirit of Rio de Janeiro and Brazilian culture. Known for its bold, tropical prints and colorful designs inspired by Brazil's lush landscapes and rich heritage, FARM Rio transforms the beauty of Brazilian nature and culture into distinctive fashion pieces. The brand collaborates with local artisans and maintains a commitment to sustainability while fostering joy and optimism through its collections. Today, FARM Rio is part of Grupo Soma, Brazil's largest fashion retail group, and continues to bring the sun-kissed casualness of the "carioca spirit" to fashion lovers worldwide.

Rio de Janeiro, Brazil
Instagram
1m followersOpen in app
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What people are saying

InStyle

A lush green palm and abstract swirls crawl along this sleeveless dress, offering a refreshing twist on the printed dress. It's flora-y without being saccharine, has a vacation-y cut and detailing, and it's quite fittingly made from sustainable, eco-friendly fabric.

Jul, 2025

Tuckernuck

Very pretty details and well made. Runs a little short but fit is true to size.

Mar, 2025

Lemon8-app

Farm Rio quality is top tier. I would say their sizing runs big.

Aug, 2024

Reddit

Every time I wear Farm Rio (very often), I get lots of compliments. Not cheap, but not too expensive for the uniqueness/quality (plus them seem to have some good environmental practices).

Jan, 2024

Reddit

Everything I own from them is very quality and unique, but I would say sizing is slightly inconsistent.

Jan, 2025

Reddit

The quality is not what you'd expect for the price paid. The prints are beautiful and unique, so it's worth buying Farm Rio, but wait for the sales!

Oct, 2023

My Subscription Addiction

FR's sizing strikes again with inconsistency...It ended up feeling pretty snug around the ribcage and waist—almost like it was mislabeled.

Sep, 2025

Reddit

I'm obsessed with the patterns and colors of their clothes, but the price point is pretty outlandish for the quality you get. Recently ordered two items from them, a skirt and a top. The material feels weirdly plastic-y, loose threads at the seams, a button on...

Aug, 2025

Reddit

Literally cannot get a response from customer service on a damaged item (it's new with tags purchased a couple of weeks ago). I've submitted photos, the order number, and details about the issue. It's been 9 days and not a peep after submitting it on the site twice and multiple email attempts.

Jun, 2025

Reddit

i love farm rio but i feel like their prices are soo steep for 100% rayon items! if i'm spending hundreds of dollars, i want to be able to wash them semi-normally without worrying that they're going to become children's clothing.

Dec, 2024

Reddit

I ordered a cute dress from them and when it arrived I was shocked to find it smelled like it was soaked in perfume. I reached out to them and they responded that is the signature scent they spray packing boxes with...

Dec, 2024

Anthropologie

I love Farm Rio but have noticed their sizing is all over the map.

Jul, 2024

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