PatBO is a Brazilian luxury fashion brand founded by Patricia Bonaldi in 2002, rooted in a deeply personal story of creativity and craftsmanship. Growing up in Uberlândia, Brazil, Bonaldi learned to sew from her mother out of necessity when new clothing wasn't accessible to her family. This early experience sparked a lifelong passion for creating beautiful garments, eventually leading her to establish her eponymous couture label before launching PatBO to bring her expertise in fit, craftsmanship, and print to ready-to-wear and swimwear. The brand has become synonymous with vibrant, luxurious designs that celebrate Brazilian culture through intricate hand embroidery, bold colors, and modern silhouettes. PatBO captures the joyful, fearless spirit of Brazil, creating pieces that inspire confidence and encourage adventure while remaining both glamorous and comfortable. With celebrity fans including Paris Hilton and Selena Gomez, the brand has achieved over 30% year-over-year revenue growth and established itself as the ultimate It girl-approved label, embodying eclectic vibrancy in the most elevated way.