FARM Rio



Style keywords
About the brand
Farm Rio is a Brazilian fashion brand founded in 1997 by Kátia Barros and Marcelo Bastos, starting as a small booth at an independent fashion market in Rio de Janeiro. What began as a collection of locally inspired, bohemian garments has evolved into a global cultural phenomenon that celebrates the joy and vibrancy of Brazilian life. The brand embodies the sun-kissed casualness of carioca spirit, creating over 700 exclusive prints in more than 4,500 styles each year. More than just a fashion label, Farm Rio has been creating enlightened cultural movements since its inception, with a mission to "dress in happiness." The brand captures Brazil's dynamic energy, culture, and nature through bold, colorful, tropical prints that bring positivity into the world. After expanding internationally in 2019, Farm Rio now has a global presence in cities like New York, Los Angeles, Paris, and London, sharing its nature-infused lifestyle and vibrant aesthetic with fashion lovers worldwide.