GANNI

Classic Favorite

Trendiness score

34 of 100

Popularity score

75 of 100

Copenhagen, Denmark

https://www.ganni.com

Style keywords

Bold

Effortless

Playful

Feminine

Contemporary

About the brand

GANNI is a Danish contemporary ready-to-wear fashion brand that has transformed from a quiet cashmere label into an international cult phenomenon. Originally founded in 2000 by gallerist Frans Truelsen, the brand found its true identity in 2009 when husband-and-wife duo Ditte and Nicolaj Reffstrup took over as Creative Director and CEO respectively. Known for bold and expressive styles that exude optimism, GANNI has gained cult status among fashion lovers with their cheerful designs full of color. The brand's philosophy centers on effortless cool and authentic self-expression, refusing to follow trends in favor of creating clothes they actually want to wear. GANNI's signature aesthetic embraces contrast—pairing feminine pieces with masculine elements, mixing vintage prints with streetwear cuts. With over 600 stockists worldwide and a devoted "GANNI Girls" following, the brand has redefined Scandinavian fashion by subverting minimalist stereotypes with joyful, democratic style that encourages intuitive dressing.

Copenhagen, Denmark

https://www.ganni.com

Instagram

1m followersOpen in app

What people are saying

Vogue

“They packaged the Danish thing really well and put a leopard print bow on it.”

Mar, 2025

Vogue Scandinavia

There's something both inherently Ganni and unexpected in the silhouettes, which Reffstrup describes as “bold and familiar”.

Mar, 2025

Ganni! Higher price point burn often can find it on the outnet ect. Copenhagen design sense, environmentally conscious and often not dry clean!

Feb, 2025

Thingtesting

In both cases, the quality is there - stitching and detail is excellent. Footwear and clothing is usually true to size for me.

Jan, 2025

Thingtesting

Best company ever. I love what they stand for, I love that they're B Corp Certified, and I looooove their clothes. Incredibly chic, great quality, and pieces that people always ask about.

Jan, 2025

I finally caved and bought the Ganni Betzy leopard jeans and I'm so glad I did! I've been eyeing leopard pants in general for a while and these are a great neutral statement pant.

Mar, 2024

YouTube

now this bag retails for €345 and I think for something around that price point the leather is really nice on on it. now it does say that this bag is not fully leather though so the composition of this bag is 65% recycled leather 19% polyurethane fiber and 16% polyester

Feb, 2025

Thingtesting

Love Ganni, always have fashionable items, however for the price I would like to see some more natural fibers in some of their clothes.

Jan, 2025

I have bought two @$600 dresses recently (from different brands: Moss & Spy, Ganni (I know, not Australian)), and both were terrible quality. Uneven stitching, loose buttons, and threads, etc.

May, 2025

Yes I love the shape and design of this bag too, but unfortunately the materials are not negotiable for me for the price.

Jan, 2025

Thingtesting

Cool designs, but lots and lots of synthetic materials, which don't feel good in the hands or on the skin.

Jan, 2025

Thingtesting

The only problem I've had with them in the past is their inconsistent sizing in their pants & denim!

Jan, 2025

Vogue

“They packaged the Danish thing really well and put a leopard print bow on it.”

Mar, 2025

Vogue Scandinavia

There's something both inherently Ganni and unexpected in the silhouettes, which Reffstrup describes as “bold and familiar”.

Mar, 2025

Ganni! Higher price point burn often can find it on the outnet ect. Copenhagen design sense, environmentally conscious and often not dry clean!

Feb, 2025

Thingtesting

In both cases, the quality is there - stitching and detail is excellent. Footwear and clothing is usually true to size for me.

Jan, 2025

Thingtesting

Best company ever. I love what they stand for, I love that they're B Corp Certified, and I looooove their clothes. Incredibly chic, great quality, and pieces that people always ask about.

Jan, 2025

I finally caved and bought the Ganni Betzy leopard jeans and I'm so glad I did! I've been eyeing leopard pants in general for a while and these are a great neutral statement pant.

Mar, 2024

YouTube

Feb, 2025

Thingtesting

Love Ganni, always have fashionable items, however for the price I would like to see some more natural fibers in some of their clothes.

Jan, 2025

I have bought two @$600 dresses recently (from different brands: Moss & Spy, Ganni (I know, not Australian)), and both were terrible quality. Uneven stitching, loose buttons, and threads, etc.

May, 2025

Yes I love the shape and design of this bag too, but unfortunately the materials are not negotiable for me for the price.

Jan, 2025

Thingtesting

Cool designs, but lots and lots of synthetic materials, which don't feel good in the hands or on the skin.

Jan, 2025

Thingtesting

The only problem I've had with them in the past is their inconsistent sizing in their pants & denim!

Jan, 2025