GANNI
Style keywords
About the brand
GANNI is a Danish contemporary ready-to-wear fashion brand that has transformed from a quiet cashmere label into an international cult phenomenon. Originally founded in 2000 by gallerist Frans Truelsen, the brand found its true identity in 2009 when husband-and-wife duo Ditte and Nicolaj Reffstrup took over as Creative Director and CEO respectively. Known for bold and expressive styles that exude optimism, GANNI has gained cult status among fashion lovers with their cheerful designs full of color. The brand's philosophy centers on effortless cool and authentic self-expression, refusing to follow trends in favor of creating clothes they actually want to wear. GANNI's signature aesthetic embraces contrast—pairing feminine pieces with masculine elements, mixing vintage prints with streetwear cuts. With over 600 stockists worldwide and a devoted "GANNI Girls" following, the brand has redefined Scandinavian fashion by subverting minimalist stereotypes with joyful, democratic style that encourages intuitive dressing.
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Products from GANNI
GANNI
Fine Cotton Rib Crochet V-neck Dress
$460
$575
Revolve
GANNI
Spacedyed Knit Dress
$114
$380
Shopbop
GANNI
Fine Cotton Rib Crochet V-neck Dress
$287.5
$575
Shopbop
GANNI
Melange Rib Knit Mini Dress
$167
$575
Revolve
GANNI
Alpaca and wool-blend minidress
$187
$375
Mytheresa
GANNI
Stretch-knit slip dress
$225
$375
Mytheresa
GANNI
Printed ruched mesh maxi dress
$241
$345
Mytheresa