GANNI
Style keywords
About the brand
GANNI is a Danish contemporary ready-to-wear fashion brand that has transformed from a quiet cashmere label into an international cult phenomenon. Originally founded in 2000 by gallerist Frans Truelsen, the brand found its true identity in 2009 when husband-and-wife duo Ditte and Nicolaj Reffstrup took over as Creative Director and CEO respectively. Known for bold and expressive styles that exude optimism, GANNI has gained cult status among fashion lovers with their cheerful designs full of color. The brand's philosophy centers on effortless cool and authentic self-expression, refusing to follow trends in favor of creating clothes they actually want to wear. GANNI's signature aesthetic embraces contrast—pairing feminine pieces with masculine elements, mixing vintage prints with streetwear cuts. With over 600 stockists worldwide and a devoted "GANNI Girls" following, the brand has redefined Scandinavian fashion by subverting minimalist stereotypes with joyful, democratic style that encourages intuitive dressing.
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Products from GANNI
GANNI
Betzy floral-jacquard cropped high-rise straight-leg organic jeans
$233
$465
Net-a-Porter
GANNI
GANNI x Levi's Floral-Print High-Rise Straight-Leg Jeans
$45
$295
Outnet
GANNI
GANNI Floral-Print High-Rise Flared Jeans
$71
$235
Outnet
GANNI
Print Denim Betzy Cropped Jeans
$162.25
$295
Shopbop
GANNI
GANNI Cutye High-Rise Slim-Leg Jeans
$56
$185
Outnet
GANNI
GANNI Striped High-Rise Cargo Jeans
$57
$375
Outnet
GANNI
Magny striped high-rise straight jeans
$131
$262
Mytheresa