Zimmermann

Zimmermann brand image
Classic Favorite
Trendiness score
Trendiness score
50 of 100
Popularity score
Popularity score
76 of 100

Style keywords

Feminine
Romantic
Sophisticated
Elegant
Playful

About the brand

Zimmermann is an iconic Australian luxury fashion brand founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney. What began as a modest venture at Paddington Markets, where Nicky sold handmade dresses created in her parents' garage, has evolved into a global fashion powerhouse. The brand quickly gained recognition after a two-page feature in Vogue Australia, leading to wholesale orders across the country and the opening of their first brick-and-mortar store in Sydney's Darlinghurst neighborhood. Today, Zimmermann operates over 80 stores globally and became Australia's first billion-dollar fashion label when private equity firm Advent International acquired a majority stake valued at $1.5-1.75 billion. The brand is celebrated for pioneering the fusion of fashion with swimwear and continues to captivate celebrities and fashion enthusiasts worldwide with its signature blend of sophisticated femininity, clever color combinations, and delicate original prints that transcend seasonal trends.

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What people are saying

The Impression

The sporty separates are what makes this collection feel fresh, and the fact that the designer has taken the time to consider how these can be included in the Zimmermann way. Paperbag shorts, short suits, strapless mini dresses and relaxed denim will gain the brand not only new followers, but real-world customers too.

Oct, 2023

Reddit

I hate them for making everything I fall in love with. I should've been born a billionaire's daughter istg.

Oct, 2023

YouTube

I would highly highly suggest to try it in store. because um yeah it's just it's just a difficult piece to assess.

Apr, 2024

Fashion Mannuscript

Fashion illustration as an art form in itself is something I've always been drawn to. I have a collection of fashion magazines from the 1920's and they are just so beautiful and the way the designers and the illustrators would express the movement of a garment is something that has stayed with me.

Apr, 2024

Reddit

I'm going to be honest, Zimmermann offshore their production to China and as a result their products are often subpar. I previously worked in designer resale for 5 years and repeatedly Zimmermann products varied heavily in their quality.

Aug, 2024

Reddit

None of these dresses are worth the price tag and all of them will eventually fall out of trend.

Jul, 2024

ProductReview.com.au

This is absurd, I am so upset and there is no way I can prove this wasn't my doing. I was going to wait for my refund and purchase another garment from Zimmermann.

Apr, 2024

ProductReview.com.au

Disappointed in Quality for the Price – I expected more from a brand like Zimmermann, especially after paying $750 for a shirt. Disappointingly, two buttons fell off the very first time I wore it. For a high-end brand, attention to quality should be a given.

Jan, 2024

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