Ulla Johnson
Style keywords
About the brand
Ulla Johnson is an American luxury fashion brand founded by Manhattan-native designer Ulla Johnson in 1998. The brand has become synonymous with bohemian-chic elegance, distinguished by its intricate detailing, feminine silhouettes, and use of luxurious natural fabrics. Drawing inspiration from Johnson's extensive global travels and her upbringing with archaeologist parents, the collections reflect a deep appreciation for diverse cultures and traditional craftsmanship. The brand's philosophy centers on creating "future heirlooms" - timeless pieces that transcend trends through their artisanal quality and emotional value. Johnson works directly with skilled craftspeople from Peru, Kenya, India, Uruguay, and other countries, emphasizing not only authenticity and beauty but also economic empowerment for often female-led rural communities. From humble beginnings with a self-funded $5,000 investment, Ulla Johnson has grown into a globally recognized name, celebrated for its commitment to sustainable practices and transportive designs.
What people are saying
Products from Ulla Johnson
Ulla Johnson
Natalia Lyocell-jersey maxi dress
$165
$550
Net-a-Porter
Ulla Johnson
Tilda cotton-blend minidress
$186
$465
Mytheresa
Ulla Johnson
Lille ruffled crepe midi dress
$195
$650
Net-a-Porter
Ulla Johnson
Kassia open-knit wool-blend maxi dress
$567
$945
Mytheresa
Ulla Johnson
Aviva knitted cotton-trimmed ramie midi dress
$345
$1,150
Net-a-Porter
Ulla Johnson
Talia floral lace maxi dress
$661
$945
Mytheresa
Ulla Johnson
Lorna ruched cotton-poplin blouse
$96
$320
Net-a-Porter
Ulla Johnson
Adaleigh one-shoulder floral-print silk-satin twill top
$135
$450
Net-a-Porter
Ulla Johnson
Marika Blouse
$270
Shopbop
Ulla Johnson
The Genevieve high-rise wide-leg jeans
$147
$490
Net-a-Porter
Ulla Johnson
Kiara paneled cotton mini skirt
$237
$790
Net-a-Porter
Ulla Johnson
Liana peplum wool and silk-blend and chiffon turtleneck sweater
$147
$490
Net-a-Porter
Ulla Johnson
Camille denim shorts
$325
$465
Mytheresa
Ulla Johnson
The Daphne Jeans
$420
Shopbop
Ulla Johnson
The Charlotte Shorts
$390
Shopbop
Ulla Johnson
April pleated wide-leg jeans
$315
$525
Mytheresa
Ulla Johnson
Lou high-rise flared jeans
$294
$420
Mytheresa
Ulla Johnson
Payton tie-dye cotton-blend sweatpants
$182
$365
Mytheresa
Ulla Johnson
Lou high-rise flared jeans
$247
$494
Mytheresa
Ulla Johnson
Haven knitted cotton sweatpants
$211
$353
Mytheresa
Ulla Johnson
Bea denim skirt
$294
$490
Mytheresa
Ulla Johnson
Stevie wide-leg denim jumpsuit
$486
$810
Mytheresa
Ulla Johnson
Leia cotton jersey and poplin playsuit
$272
$454
Mytheresa
Ulla Johnson
Virginia cotton-blend midi dress
$373
$534
Mytheresa
Ulla Johnson
Gabrielle metallic midi dress
$697
$1,395
Mytheresa
Ulla Johnson
Tiered minidress
$247
$494
Mytheresa
Ulla Johnson
Martine ruched minidress
$906
$1,295
Mytheresa
Ulla Johnson
The Genevieve high-rise wide-leg jeans
$490
Net-a-Porter
Ulla Johnson
The Genevieve Jeans
$294
$490
Shopbop
Ulla Johnson
Talie pleated ribbed-knit mini dress
$228
$570
Net-a-Porter
Ulla Johnson
Abri belted tiered printed cotton-blend voile mini dress
$180
$450
Net-a-Porter
Ulla Johnson
The Colette Jeans
$450
Shopbop
Ulla Johnson
Gabrielle cutout tie-detailed floral-print matte-satin dress
$419
$1,395
Net-a-Porter
Ulla Johnson
Kiki 95 suede pumps
$416
$595
Mytheresa
Ulla Johnson
Leather platform espadrilles
$414
$690
Mytheresa
Ulla Johnson
Fringed woven leather sandals
$325
$650
Mytheresa
Ulla Johnson
Polline animal print leather ballet flats
$472
$675
Mytheresa
Ulla Johnson
Sofia leather sandals
$469
$670
Mytheresa
Ulla Johnson
Willow suede cowboy boots
$497
$995
Mytheresa
Ulla Johnson
Leather ballet flats
$483
$690
Mytheresa
What Makes Ulla Johnson's Approach to Artisanal Luxury Genuinely Different
Ulla Johnson's collections are built around a sourcing model that most New York fashion labels cannot replicate: direct relationships with skilled craftspeople in Peru, Kenya, India, and Uruguay, where the alpaca-blended knits, hand embroidery, and woven textiles that define the range are produced by often female-led rural communities. Fashionista noted that the label's penchant for fine fabrics and rich detailing continues through the use of alpaca-blended knits from Peru and embroidery sourced from India, which gives the pieces a textural depth and cultural specificity that trend-driven bohemian brands at a similar price point cannot achieve. The Impression described the brand's ability to balance utility with craft, with practical pieces like patch-pocket denim and structured jackets juxtaposed with intricate designs including shredded yarn sets and gold bead fringe, each piece an exploration of craft as art. Sudden Chic put it most directly: very few designers bring a sense of magical alchemy to everyday dressing, but Ulla Johnson has always been one of them.
Why Ulla Johnson Works Across the Full Wardrobe Year-Round
The range on Plush covers dresses, jumpsuits, coats and jackets, pants, skirts, tops, shorts, swimwear, and shoes, making it one of the most complete wardrobe offerings in the bohemian luxury space on Plush. The brand's philosophy of creating future heirlooms, pieces designed to transcend seasons through artisanal quality and emotional value, is visible in how consistently buyers return to the label across years rather than single purchases. The printed dresses, knit styles, and embroidered pieces are the most consistent entry points for new shoppers. For shoppers exploring a similar artisanal, feminine aesthetic, Chloé, MISA Los Angeles, Dôen, and Zimmermann are worth comparing on Plush.
Frequently Asked Questions
Ulla Johnson sizing varies across styles and is not consistent from piece to piece, which is the most important thing to know before ordering. The flowy dresses and tiered silhouettes are generally true to size with adjustable straps that accommodate a range of fits. The fitted styles and denim can run small, particularly through the ribcage and waist. Rent the Runway buyers who wear Ulla Johnson regularly flag that some styles run notably small even when sized up, so checking size-specific reviews on each product listing before ordering is strongly recommended.
For shoppers investing in pieces designed to last across multiple seasons, Ulla Johnson represents strong value at the contemporary luxury price point. Most dresses range from $350 to $700 at retail, with the alpaca knits and embroidered styles higher. The direct artisan sourcing model means the craft behind each piece is genuine rather than decorative, which translates into a quality and uniqueness that buyers consistently note across years of wear. The brand also runs a PreLoved resale programme, which adds meaningful residual value to pieces over time.
The range covers elevated everyday through to occasion and event dressing. Printed midi dresses and embroidered styles work for weddings, garden parties, and celebrations. Knit tops and printed skirts cover smart casual and everyday elevated dressing. The tailored jackets and coats extend the range into cooler months and office-appropriate dressing.
Chloé shares the feminine, artisanal sensibility at a higher price point with a stronger European heritage. MISA Los Angeles works in a similar bohemian feminine aesthetic with a Los Angeles-influenced ease at a more accessible price point. Dôen shares the organic fabric philosophy and feminine California aesthetic with a stronger sustainability focus. Zimmermann offers a comparable feminine, print-driven wardrobe at a similar price point with a stronger resort and swimwear offering. Ulla Johnson is the most artisan-sourcing-focused and craft-driven of the group, with the strongest global textile heritage and the deepest commitment to future heirloom quality.
Ulla Johnson is available directly at ullajohnson.com and through NET-A-PORTER, Mytheresa, Revolve, The Outnet and Shopbop. On Plush you can compare available pieces and live sale pricing across all retailers in one place.
Return policies vary by retailer. Ulla Johnson's own site at ullajohnson.com accepts returns within 14 days of delivery. NET-A-PORTER and The Outnet accept returns within 28 days, and Mytheresa, Revolve, and Shopbop each accept returns within 30 days. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.