Ulla Johnson

Classic Favorite

Trendiness score

48 of 100

Popularity score

64 of 100

New York City

https://ullajohnson.com

Style keywords

Bohemian

Feminine

Artisanal

Global

Luxurious

About the brand

Ulla Johnson is an American luxury fashion brand founded by Manhattan-native designer Ulla Johnson in 1998. The brand has become synonymous with bohemian-chic elegance, distinguished by its intricate detailing, feminine silhouettes, and use of luxurious natural fabrics. Drawing inspiration from Johnson's extensive global travels and her upbringing with archaeologist parents, the collections reflect a deep appreciation for diverse cultures and traditional craftsmanship. The brand's philosophy centers on creating "future heirlooms" - timeless pieces that transcend trends through their artisanal quality and emotional value. Johnson works directly with skilled craftspeople from Peru, Kenya, India, Uruguay, and other countries, emphasizing not only authenticity and beauty but also economic empowerment for often female-led rural communities. From humble beginnings with a self-funded $5,000 investment, Ulla Johnson has grown into a globally recognized name, celebrated for its commitment to sustainable practices and transportive designs.

New York City

https://ullajohnson.com

Instagram

844k followersOpen in app

What people are saying

Fashionista

Without straying from her well-honed brand of elevated boho-chic, Johnson pushed her designs further through new fabrications, techniques and a broader mix of silhouettes.

Sep, 2024

The Impression

What stood out in this collection was Johnson’s ability to balance utility with craft. Practical pieces like patch-pocket denim and military-inspired jackets were juxtaposed with intricate designs, including a shredded yarn set and a black dress with gold bead fringe—each piece an exploration of craft as art.

Sep, 2024

Rent the Runway

This was my first Ulla Johnson rental and I am so happy I tried it. This dress fit beautifully and I loved the fabric and design touches. The dress is long with a lot of volume so might be a better rental for tall people but for me it was perfect.

Sep, 2024

Rent the Runway

I love Ulla Johnson so much, great quality and the most unique designs! I rented a 2 but totally could have gotten away with a 0. The only thing you have to size for is the ribcage because the straps are adjustable and it's flowy so it doesn't touch your body.

Aug, 2024

Sudden Chic

There's something to be said for those designers who bring forward a sense of magical alchemy to everyday dressing: those brands that subtly mix thoughtful fabrics, prints and textures with silhouettes that are surprising, but somehow also wearable in the real world. Actually, very few of them exist, but Ulla Johnson has always been one of them.

Feb, 2024

Fashionista

The label's penchant for fine fabrics and rich detailing continues via the use of alpaca-blended knits from Peru and embroidery sourced from India.

Feb, 2024

Lemon8

I visited the Ulla Johnson Sample Sale last year, and it was an amazing experience! The atmosphere was so inviting, with plenty of space to browse without feeling cramped. I found stunning dresses that were originally priced high but marked down significantly.

Aug, 2023

Square Magazine

Ulla Johnson is often characterized by its romantic, feminine silhouettes and prints, but at New York Fashion Week, the fall/winter collection was modeled by both men and women for the first time.

Feb, 2025

The Impression

Fall 2024 saw Ulla Johnson continue to push her signature perspective of colorful and voluminous romanticism while layering in relaxed takes on masculine tailoring.

Feb, 2024

Rent the Runway

I'm a size 2 or 4 in Ulla Johnson, always. Her jeans tend to run big in my experience. For some reason, this style runs TINY....I got it in a size 4 and I can't even button them (not even close)! Be aware, probably best to order at least a size up from your normal!

Sep, 2024

Fashionista

Without straying from her well-honed brand of elevated boho-chic, Johnson pushed her designs further through new fabrications, techniques and a broader mix of silhouettes.

Sep, 2024

The Impression

What stood out in this collection was Johnson’s ability to balance utility with craft. Practical pieces like patch-pocket denim and military-inspired jackets were juxtaposed with intricate designs, including a shredded yarn set and a black dress with gold bead fringe—each piece an exploration of craft as art.

Sep, 2024

Rent the Runway

This was my first Ulla Johnson rental and I am so happy I tried it. This dress fit beautifully and I loved the fabric and design touches. The dress is long with a lot of volume so might be a better rental for tall people but for me it was perfect.

Sep, 2024

Rent the Runway

I love Ulla Johnson so much, great quality and the most unique designs! I rented a 2 but totally could have gotten away with a 0. The only thing you have to size for is the ribcage because the straps are adjustable and it's flowy so it doesn't touch your body.

Aug, 2024

Sudden Chic

There's something to be said for those designers who bring forward a sense of magical alchemy to everyday dressing: those brands that subtly mix thoughtful fabrics, prints and textures with silhouettes that are surprising, but somehow also wearable in the real world. Actually, very few of them exist, but Ulla Johnson has always been one of them.

Feb, 2024

Fashionista

The label's penchant for fine fabrics and rich detailing continues via the use of alpaca-blended knits from Peru and embroidery sourced from India.

Feb, 2024

Lemon8

I visited the Ulla Johnson Sample Sale last year, and it was an amazing experience! The atmosphere was so inviting, with plenty of space to browse without feeling cramped. I found stunning dresses that were originally priced high but marked down significantly.

Aug, 2023

Square Magazine

Ulla Johnson is often characterized by its romantic, feminine silhouettes and prints, but at New York Fashion Week, the fall/winter collection was modeled by both men and women for the first time.

Feb, 2025

The Impression

Fall 2024 saw Ulla Johnson continue to push her signature perspective of colorful and voluminous romanticism while layering in relaxed takes on masculine tailoring.

Feb, 2024

Rent the Runway

I'm a size 2 or 4 in Ulla Johnson, always. Her jeans tend to run big in my experience. For some reason, this style runs TINY....I got it in a size 4 and I can't even button them (not even close)! Be aware, probably best to order at least a size up from your normal!

Sep, 2024