TOTEME

Classic Favorite

Trendiness score

59 of 100

Popularity score

65 of 100

Stockholm, Sweden

https://toteme.com

Style keywords

Minimalist

Timeless

Scandinavian

Sophisticated

Refined

About the brand

TOTEME is a Swedish fashion house founded in 2014 by Elin Kling and Karl Lindman, rooted in Swedish sensibilities and modern aspirations. Based in Stockholm, the brand emerged from the couple's vision to create the ultimate capsule wardrobe for women, built with timeless pieces that adapt to any lifestyle. Kling, a former fashion journalist and blogger, combined her aesthetic expertise with Lindman's luxury branding background to establish a label focused on minimalism, quality, and longevity. TOTEME's philosophy centers on creating modern classics with purpose and occasion in mind, emphasizing meticulous craftsmanship and methodic repetition. The brand explores the appeal of a modern uniform through distinct design cues, elevated fabrics, and perfected cuts. Known for signature pieces like the iconic scarf coat, TOTEME has garnered a cult following and A-list fans including Jennifer Lawrence and Gigi Hadid, establishing itself as one of Scandinavia's most exciting fashion exports.

Stockholm, Sweden

https://toteme.com

Instagram

1m followersOpen in app

What people are saying

Plush

The material is excellent quality, the wool has a felted quality that is both structured and soft and would keep one nice and toasty on a winter's day. ... Toteme does not disappoint when it comes to quality.

Jul, 2025

Who What Wear

Long before the quiet luxury movement, there was Toteme. A brand that stood firm in a slow fashion approach, with understated designs that have not only become best-sellers on release, but continue to feature on wish lists years later.

Jun, 2025

Harper's Bazaar

If you're looking for versatile pieces that still feel modern, Totême is a great destination.

Mar, 2025

The Cut

The boots are heavy but not uncomfortably so; the leather is stiff and holds its shape when you walk. They are easy to walk in; no blisters or foot pain.

Jan, 2025

Who What Wear

What I love most about Toteme is its slow approach to fashion. Founded by content creator Elin Kling in 2014, since its launch, its collections have never felt too tethered to a specific season, and the pieces stand the test of time in terms of passing trends.

Aug, 2024

Girl on the Upper East Side

The fabrics feel very luxurious, and the composition is nothing short of high-quality. Their style is very Scandinavian minimalist at its core redefining slow fashion with a permanent collection that never goes out of style.

Apr, 2024

Life in a Cold Climate

They are definitely on the pricier side for such a simple garment and you can find very similar tops at Arket for considerably less money. But there is something about the exact cut and weight of the fabric of the Toteme ones that makes me like them better than any other I have tried...I have now reached a point where I would rather have one really good item that I love than five that are almost right.

Dec, 2024

Girl on the Upper East Side

Toteme's fit is generally oversized, things run large. I don't think I've ever tried anything that was my actual size in their clothing section and thought it looked right, with the exception of denim.

Apr, 2024

I bought a leather scooped handbag brand new from Toteme October 2024 and the leather strap is started fraying in May 2025. Rewind to August 2024, I purchased the leather ankle boots. The heel started having the metal part showing?... $1,700 later and I wish I would've gone with another brand for both the bag and shoes.

Jul, 2025

I was able to check it out in a retail store and see the quality side by side with givenchy, the row, Staud, Strathberry and Toteme was the WORST quality (upon feel).

Jul, 2025

I think the quality and price are misaligned.

Jul, 2025

The Cut

The Toteme boots are much better looking (obviously) and equally practical, but the insole is just plain leather, which is not always what I want to slip my feet into when I'm cold and lazy. Now why would they do that?, I thought. A faux-fur insole would make these boots so much better.

Jan, 2025

Plush

The material is excellent quality, the wool has a felted quality that is both structured and soft and would keep one nice and toasty on a winter's day. ... Toteme does not disappoint when it comes to quality.

Jul, 2025

Who What Wear

Long before the quiet luxury movement, there was Toteme. A brand that stood firm in a slow fashion approach, with understated designs that have not only become best-sellers on release, but continue to feature on wish lists years later.

Jun, 2025

Harper's Bazaar

If you're looking for versatile pieces that still feel modern, Totême is a great destination.

Mar, 2025

The Cut

The boots are heavy but not uncomfortably so; the leather is stiff and holds its shape when you walk. They are easy to walk in; no blisters or foot pain.

Jan, 2025

Who What Wear

What I love most about Toteme is its slow approach to fashion. Founded by content creator Elin Kling in 2014, since its launch, its collections have never felt too tethered to a specific season, and the pieces stand the test of time in terms of passing trends.

Aug, 2024

Girl on the Upper East Side

The fabrics feel very luxurious, and the composition is nothing short of high-quality. Their style is very Scandinavian minimalist at its core redefining slow fashion with a permanent collection that never goes out of style.

Apr, 2024

Life in a Cold Climate

They are definitely on the pricier side for such a simple garment and you can find very similar tops at Arket for considerably less money. But there is something about the exact cut and weight of the fabric of the Toteme ones that makes me like them better than any other I have tried...I have now reached a point where I would rather have one really good item that I love than five that are almost right.

Dec, 2024

Girl on the Upper East Side

Toteme's fit is generally oversized, things run large. I don't think I've ever tried anything that was my actual size in their clothing section and thought it looked right, with the exception of denim.

Apr, 2024

I bought a leather scooped handbag brand new from Toteme October 2024 and the leather strap is started fraying in May 2025. Rewind to August 2024, I purchased the leather ankle boots. The heel started having the metal part showing?... $1,700 later and I wish I would've gone with another brand for both the bag and shoes.

Jul, 2025

I was able to check it out in a retail store and see the quality side by side with givenchy, the row, Staud, Strathberry and Toteme was the WORST quality (upon feel).

Jul, 2025

I think the quality and price are misaligned.

Jul, 2025

The Cut

The Toteme boots are much better looking (obviously) and equally practical, but the insole is just plain leather, which is not always what I want to slip my feet into when I'm cold and lazy. Now why would they do that?, I thought. A faux-fur insole would make these boots so much better.

Jan, 2025