Helsa

Under the Radar

Trendiness score

44 of 100

Popularity score

55 of 100

0

Brand fans

86

Product saves

Sweden

https://www.helsastudio.com

Style keywords

Minimalist

Scandinavian

Timeless

Sustainable

Effortless

About the brand

Helsa is a Scandinavian-inspired fashion brand founded by Swedish supermodel and former Victoria's Secret Angel Elsa Hosk in September 2022. Described as her "love letter to Scandinavia," the brand embodies the minimalist aesthetic and values of Swedish design, built on the principles of simplicity, comfort, and functionality that shaped Hosk's upbringing. The collection offers timeless wardrobe staples in natural, muted tones, including cashmere sweaters, wool bomber jackets, tailored coats, and contemporary pieces like mini skirts and leather cargo pants. Helsa prioritizes sustainability by using eco-friendly materials such as Recover, a recycled heavy-duty cotton. Available exclusively through Revolve and FWRD in sizes XXS to XL, the brand has achieved remarkable commercial success, with many pieces selling out quickly. Helsa represents effortless elegance for the modern woman, combining Hosk's two decades of fashion industry experience with her deep appreciation for Scandinavian design philosophy.

Sweden

https://www.helsastudio.com

Instagram

394k followersOpen in app

What people are saying

Bustle

This dress was effortlessly chic and garnered a lot of compliments. Because it is plunging and sheer in the décolletage region, I did have to wear a matching white brassiere.

Aug, 2025

Marie Claire UK

Rather than a collection of wardrobe basics however, Helsa creates pieces that approach each season's biggest trends reimagining them through a lens of understated elegance. The result? Pieces that feel unique and interesting while still embodying an expensive, minimalist feel.

Jan, 2025

Forbes

The ultimate perfectionist, Hosk always designs with an eye towards the trends, and ensures that quality and fit are never compromised.

Jul, 2024

Who What Wear

Loved by celebrities and the fashion community alike, Helsa has quickly become a brand to watch. I can almost guarantee that all of your favorite influencers, models, celebrities, and fashion girls own at least a piece or two from the brand.

May, 2024

YouTube

i think this will be in my closet forever. because the material is just really nice it. also has this built-in short in the inside. and it's just perfect it is a little loose. even though it's medium... if you want the fitted. fit definitely maybe size down for me the size medium is perfect cuz I don't like it too tight you know cuz I'm so tall. but it's also the perfect length it's not too mini your butt won't be out.

Apr, 2024

SheerLuxe

Clean, flattering, effortless – Helsa makes me want to commit to a capsule wardrobe forever. With just enough Scandi cool to keep things interesting, its pieces are ones you throw on and instantly look like you've got it together.

Jan, 2024

Quality is fine, sizing is fine most of the time though my wife did send a few of the dresses to a tailor to correct the fit around her waist and hip. I'd say as for price, it has gone up about 30-50% more than 18 months ago, but it's still cheaper than famous designer brands.

Jul, 2025

Love the designs, the quality is fine, sometimes not so great on certain items but it is very overpriced imo. If it were not for Elsa Hosk you would get the items for half the price.

Jul, 2025

Helsa! I bought several items for a wedding, everything was so cheap and didn't look anything like the product images online. The material and quality was horrible, just awful overall. Sewn wrong. I didn't bother reading the reviews before I purchased and I regret it as many people echoed the same sentiments. If you are paying $300+ for a dress you would expect it to not look like it came from Shein.

May, 2024

YouTube

I am very very disappointed with this set the fabric the material. everything just this is a no for me. definitely not worth the money at all... this is the sheer knit off the shoulder. top. and the material is 100% viscous so now I know from now on that if the material. in any of her collections is from 100% viscous is a no for me um the top is beautiful very very see-through it feels very very thin.

Apr, 2024

REVOLVE

Poor quality. Like a cheap T-shirt dress. Fabric so thin Came all wrinkled in plastic bag. Certainly not how a $400 dress should be shipped. As someone said, should not be priced more than $100. I would say less than $100.

Sep, 2023

REVOLVE

The cut is great, unfortunately the quality is extremely poor. I can't imagine these lasting more than two washes.

Sep, 2023

Bustle

This dress was effortlessly chic and garnered a lot of compliments. Because it is plunging and sheer in the décolletage region, I did have to wear a matching white brassiere.

Aug, 2025

Marie Claire UK

Rather than a collection of wardrobe basics however, Helsa creates pieces that approach each season's biggest trends reimagining them through a lens of understated elegance. The result? Pieces that feel unique and interesting while still embodying an expensive, minimalist feel.

Jan, 2025

Forbes

The ultimate perfectionist, Hosk always designs with an eye towards the trends, and ensures that quality and fit are never compromised.

Jul, 2024

Who What Wear

Loved by celebrities and the fashion community alike, Helsa has quickly become a brand to watch. I can almost guarantee that all of your favorite influencers, models, celebrities, and fashion girls own at least a piece or two from the brand.

May, 2024

YouTube

i think this will be in my closet forever. because the material is just really nice it. also has this built-in short in the inside. and it's just perfect it is a little loose. even though it's medium... if you want the fitted. fit definitely maybe size down for me the size medium is perfect cuz I don't like it too tight you know cuz I'm so tall. but it's also the perfect length it's not too mini your butt won't be out.

Apr, 2024

SheerLuxe

Clean, flattering, effortless – Helsa makes me want to commit to a capsule wardrobe forever. With just enough Scandi cool to keep things interesting, its pieces are ones you throw on and instantly look like you've got it together.

Jan, 2024

Quality is fine, sizing is fine most of the time though my wife did send a few of the dresses to a tailor to correct the fit around her waist and hip. I'd say as for price, it has gone up about 30-50% more than 18 months ago, but it's still cheaper than famous designer brands.

Jul, 2025

Love the designs, the quality is fine, sometimes not so great on certain items but it is very overpriced imo. If it were not for Elsa Hosk you would get the items for half the price.

Jul, 2025

Helsa! I bought several items for a wedding, everything was so cheap and didn't look anything like the product images online. The material and quality was horrible, just awful overall. Sewn wrong. I didn't bother reading the reviews before I purchased and I regret it as many people echoed the same sentiments. If you are paying $300+ for a dress you would expect it to not look like it came from Shein.

May, 2024

YouTube

I am very very disappointed with this set the fabric the material. everything just this is a no for me. definitely not worth the money at all... this is the sheer knit off the shoulder. top. and the material is 100% viscous so now I know from now on that if the material. in any of her collections is from 100% viscous is a no for me um the top is beautiful very very see-through it feels very very thin.

Apr, 2024

REVOLVE

Poor quality. Like a cheap T-shirt dress. Fabric so thin Came all wrinkled in plastic bag. Certainly not how a $400 dress should be shipped. As someone said, should not be priced more than $100. I would say less than $100.

Sep, 2023

REVOLVE

The cut is great, unfortunately the quality is extremely poor. I can't imagine these lasting more than two washes.

Sep, 2023