Puma

Style keywords
About the brand
Puma is a German multinational sportswear corporation and the world's third largest athletic brand, founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Born from a sibling rivalry when Rudolf split from his brother Adolf (founder of Adidas), Puma has evolved from a traditional sports footwear company into a lifestyle brand that seamlessly blends athletic performance with fashion-forward design. The brand embodies the qualities of its namesake animal - speed, strength, endurance, and agility - reflected in its 'Forever Faster' mission statement. Puma has successfully positioned itself at the intersection of sports and street culture, collaborating with high-profile celebrities like Rihanna, Jay-Z, and athletes like Usain Bolt. Today, Puma designs and manufactures athletic and casual footwear, apparel, and accessories, appealing to both professional athletes and fashion-conscious consumers who value both performance and aesthetic appeal in their sportswear choices.















