On is a Swiss performance running shoe and clothing company founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti. Born in the Swiss Alps, On revolutionized the running industry with its groundbreaking, first patented cushioning system that activates only during landing, embodying the brand's core philosophy of "running on clouds." The company combines renowned Swiss precision engineering with innovative technology to create high-performance athletic wear specifically designed for runners and active individuals worldwide. On's commitment extends beyond performance excellence; the brand actively develops innovative new technologies for a more sustainable future. With a focus on breaking records on the track while advancing environmental responsibility, On represents the intersection of cutting-edge sports technology and conscious business practices.