Asics

Classic Favorite

Trendiness score

56 of 100

Popularity score

93 of 100

1

Brand fans

2

Product saves

Ann favorited this brand

Kobe, Japan

https://www.asics.com

Style keywords

Performance

Innovative

Technical

Athletic

Japanese

About the brand

ASICS is a renowned Japanese athletic footwear and apparel company founded in 1949 by Kihachiro Onitsuka in post-war Japan. Originally established as Onitsuka Co., the brand was built on the philosophy of 'Anima Sana In Corpore Sano,' meaning 'A Sound Mind in a Sound Body.' The company became ASICS Corporation in 1977 through a merger with GTO and JELENK. Known for superior quality and innovative technology, ASICS has become a global powerhouse in athletic footwear, particularly running shoes. The brand is famous for its groundbreaking GEL cushioning system introduced in 1986, which uses silicone-based gel for superior shock absorption. ASICS is also recognized for its iconic Tiger Stripe design, first featured on the Mexico 66 shoe in 1966. With a commitment to scientific research and continuous improvement, ASICS serves athletes and fitness enthusiasts worldwide, maintaining its dedication to performance, innovation, and the development of cutting-edge sports technology.

Kobe, Japan

https://www.asics.com

Instagram

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What people are saying

All Asics shoes run TTS for me, never had any fit problems with any of them.

Mar, 2025

Who What Wear

This explosive growth highlights the brand's ascent into the cultural zeitgeist, as it marries a sporty, yet classic silhouette with the comfortable cut we've come to crave.

Jan, 2025

RunRepeat

The Novablast 5 takes ASICS' best-seller to new heights—literally and figuratively. We found it lighter, softer, and bouncier, with improved flexibility and a more responsive feel underfoot. The price remains unchanged, offering excellent value with significant updates.

Dec, 2024

While softer, it is not mushy soft, it is propulsive and cushioning. I usually tend to like firmer shoes, but this shoe was an exception in enjoying a foam that was not as firm.

Nov, 2024

This new upper is amazing. It is light but breathable, and maintains a good lockdown without being cumbersome.

Nov, 2024

The Strategist

The cushioned insoles make them incredibly comfortable, and they fit more like running shoes.

Sep, 2024

Vogue Scandinavia

Hay's values of quality and accessibility merge with Asics' technological drive to great effect; between the two kinds of foam used in the shoe and the thoughtful redesign, customers are sure to find both comfort and flair.

Jun, 2024

RunRepeat

On our runs, the shoe felt really stable, though the firmer foam and low energy return also stood out right away. Still, for runners looking for a tank-like stability trainer with a long-lasting outsole, we think the Kayano delivers once again.

Jul, 2025

This is less stable than the 4th version, but not something that felt like I was going to roll an ankle. That being said, if you are a runner who needs some stability I would try this shoe on first, or stick with the NB4.

Nov, 2024

After 223km, the outsole is starting to wear out especially the middle part (see photos). After 223km, the foam has bottomed out a bit in the mid/forefoot area - the 'trampoline' effect is definitely very subtle now.

Feb, 2025

My last 5 or 6 pairs have not lasted near as long as all my previous pairs. I have had the problems with different models. Some have just worn through the rubber on the sole in about 100 miles, my last 2 pair have just blown out the side mesh.

Jun, 2024

Honestly comparing my old ASICS to my new ones.... Yes they did go down in Quality, like a lot....

Jun, 2024

All Asics shoes run TTS for me, never had any fit problems with any of them.

Mar, 2025

Who What Wear

This explosive growth highlights the brand's ascent into the cultural zeitgeist, as it marries a sporty, yet classic silhouette with the comfortable cut we've come to crave.

Jan, 2025

RunRepeat

The Novablast 5 takes ASICS' best-seller to new heights—literally and figuratively. We found it lighter, softer, and bouncier, with improved flexibility and a more responsive feel underfoot. The price remains unchanged, offering excellent value with significant updates.

Dec, 2024

While softer, it is not mushy soft, it is propulsive and cushioning. I usually tend to like firmer shoes, but this shoe was an exception in enjoying a foam that was not as firm.

Nov, 2024

This new upper is amazing. It is light but breathable, and maintains a good lockdown without being cumbersome.

Nov, 2024

The Strategist

The cushioned insoles make them incredibly comfortable, and they fit more like running shoes.

Sep, 2024

Vogue Scandinavia

Hay's values of quality and accessibility merge with Asics' technological drive to great effect; between the two kinds of foam used in the shoe and the thoughtful redesign, customers are sure to find both comfort and flair.

Jun, 2024

RunRepeat

On our runs, the shoe felt really stable, though the firmer foam and low energy return also stood out right away. Still, for runners looking for a tank-like stability trainer with a long-lasting outsole, we think the Kayano delivers once again.

Jul, 2025

This is less stable than the 4th version, but not something that felt like I was going to roll an ankle. That being said, if you are a runner who needs some stability I would try this shoe on first, or stick with the NB4.

Nov, 2024

After 223km, the outsole is starting to wear out especially the middle part (see photos). After 223km, the foam has bottomed out a bit in the mid/forefoot area - the 'trampoline' effect is definitely very subtle now.

Feb, 2025

My last 5 or 6 pairs have not lasted near as long as all my previous pairs. I have had the problems with different models. Some have just worn through the rubber on the sole in about 100 miles, my last 2 pair have just blown out the side mesh.

Jun, 2024

Honestly comparing my old ASICS to my new ones.... Yes they did go down in Quality, like a lot....

Jun, 2024