Nike

Nike brand image
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Trendiness score
Trendiness score
51 of 100
Popularity score
Popularity score
100 of 100
1
Brand fans
46
Product saves
Matthew
Matthew favorited this brand

Style keywords

Athletic
Performance
Innovative
Empowering
Contemporary

About the brand

Nike is a global athletic footwear and apparel giant that began as Blue Ribbon Sports in 1964, founded by University of Oregon track coach Bill Bowerman and former student Phil Knight in Eugene, Oregon. Originally importing and selling Japanese Onitsuka Tiger shoes from the trunk of Knight's car at track meets, the company transformed into Nike in 1971, named after the Greek goddess of victory. The brand revolutionized athletic footwear with innovative designs like Bowerman's waffle-sole technology and introduced the iconic Swoosh logo. Nike's philosophy extends beyond products to embody empowerment and achievement, famously captured in its 'Just Do It' slogan launched in 1988. The brand positions itself as supporting every athlete, from Olympic champions to weekend warriors, through emotional storytelling and athlete endorsements. Nike's strategy focuses on inspiration, motivation, and personal transformation rather than just product features, creating a powerful global movement that transcends traditional sportswear to become a cultural phenomenon synonymous with determination and athletic excellence.

Eugene, Oregon, USA
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What people are saying

YouTube

it's just very dependable we're up to version 41. now this is tried and tested by millions of runners a shoe that Nike. really don't want to tinker. with because it does everything pretty well it's suitable for all different types of runners heel strikers mid-foot strikers foroot strikers it's a very durable shoe as well that will last a very long time.

May, 2025

Running.Reviews

The Winflo 10 is evidence of the trickle-down effect; advancement and innovation of foam responsiveness and cushioning properties that have allowed shoes like these to perform great without the shock of an extortionate price tag.

Nov, 2024

Lemon8-app

Nike's durability has suited my everyday wear, while LV's designs make me feel chic during outings. This article perfectly summarizes the unique strengths of both brands.

Nov, 2024

RunRepeat

We were impressed by Nike's thoughtful upgrades, including an improved midsole and enhanced weight, while keeping its spacious upper intact. This shoe shines as an affordable, door-to-trail option that doubles well for hiking or even daily wear, though we proved in the lab that it's not ideal for hot weather or forefoot strikers.

Nov, 2024

Reddit

I've been a long time Adidas fan for their innovation and design. But every time I look my warderobe and my sneakers I have more from Nike. Not because I've bought more, but because they are less prone to color fade, getting ripped and last longer.

Jun, 2024

Marie Claire

Loud luxury from trendy, more affordable sneaker brands like Nike and Puma will reinterpret timeless silhouettes with playful, modern updates. These updates include swapping leather for suede and choosing brown sneakers over your usual black or white versions.

Aug, 2025

Reddit

General rule of thumb I have been taught is if you play 4 times a week, you will likely replace your shoes 4 times a year. Give or take your intensity and level of play, 25 hours/wk over 2 months this looks completely reasonable to me.

Aug, 2025

Reddit

Nike quality sucks these days. Corporate greed leads to bad quality and Nike is the best example of this.

Aug, 2025

Seeking Alpha

The general sentiment in distance running is that their durability leaves a lot to be desired. They last roughly 250-350 miles. For a shoe that costs in excess of $150, this is an issue (a competitive runner can run anywhere from 50-100 miles per week).

Apr, 2025

Reddit

Anyone who owned Nike clothing and shoes in the 80's and 90's has seen the insane decline in the quality and increase in prices. But that only makes the stock seem better. People will still buy the stuff because of the logo and hype despite the fact there's better quality stuff out there for less money.

Feb, 2025

Reddit

I used to buy so much Nike clothing. Going to Nike outlets used to be one vacation items. But recently I have no desire, the prices are absurd for the quality. Doesn't even mention that their designs feel like they are pushing 2 decades old now.

Nov, 2024

Reddit

The designs, fits, materials etc are exactly the same as they were a decade ago. I honestly think Adidas' design language is just so much better.

Jun, 2024

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