Reebok
Style keywords
About the brand
Reebok is a globally recognized sportswear brand that originated in Bolton, England, with roots tracing back to 1895 when Joseph William Foster founded J.W. Foster and Sons, creating some of the earliest spiked running shoes. The Reebok name, derived from the African antelope 'rhebok' symbolizing speed and agility, was established in 1958 by Foster's grandsons. Initially focused on athletic footwear, Reebok has evolved into a fitness-centric brand positioned at the intersection of fitness and fashion. The brand revolutionized the industry in the 1980s with its Freestyle line, the world's first women's sportswear collection, blurring the lines between sport and fashion. Today, Reebok maintains its mission to be the best fitness brand in the world, celebrating authenticity and individuality while targeting 'Game Changers' who use fitness to explore life's edges. The brand combines its rich British heritage with innovative technologies and maintains a distinctive woman-first approach.
