Fila
Style keywords
About the brand
Fila is an iconic Italian fashion brand that has seamlessly evolved from its humble beginnings as a textile manufacturer to become a global leader in athletic and streetwear fashion. Founded in 1911 by brothers Ettore and Giansevero Fila in Biella, Italy, the company originally produced underwear and clothing for the people of the Italian Alps. The brand's transformation began in the 1970s when it ventured into sportswear, revolutionizing tennis apparel by introducing vibrant colors and stylish designs to a sport traditionally dominated by all-white attire. Fila gained international recognition through high-profile endorsements with tennis legends like Björn Borg, establishing itself as a symbol of both performance and style. Today, Fila represents a unique fusion of luxury, art, and utility, combining innovative materials and technologies with bold color schemes and retro aesthetics. The brand has successfully transitioned from purely functional sportswear to fashionable athleisure, becoming a favorite in streetwear culture while maintaining its commitment to high-quality craftsmanship and Italian design heritage.
