Classic Favorite

Trendiness score

55 of 100

Popularity score

97 of 100

Brand fans

Product saves

Boston, Massachusetts

https://www.newbalance.com

Style keywords

Authentic

Comfort

Performance

Heritage

Technical

About the brand

New Balance is an American athletic footwear and apparel brand founded in 1906 by Irish immigrant William J. Riley in Boston as the New Balance Arch Support Company. Originally inspired by watching chickens achieve perfect balance on their three-toed feet, Riley created arch supports with three support points for workers who spent long hours on their feet. The company didn't produce its first sneaker until 1961 with the revolutionary Trackster, featuring an innovative ripple sole. Under Jim Davis's ownership since 1972, New Balance evolved from a small arch support company into a global athletic brand known for exceptional comfort, quality craftsmanship, and authentic design. The brand distinguishes itself through its commitment to manufacturing in the USA, offering multiple widths for better fit, and maintaining core values of being authentic, human, noble, honest, and performance-driven while embracing an independent spirit that resonates with athletes and everyday consumers alike.

Boston, Massachusetts

https://www.newbalance.com

Instagram

8m followersOpen in app

What people are saying

I started collecting New Balance sneakers after realizing that Nike had been ripping me off with subpar quality and uncomfortable designs... In terms of quality and comfort, they're second to none.

Aug, 2025

Who What Wear

New Balance only get cooler and cooler.

Feb, 2025

Vogue

When it comes to craftsmanship, you can always rely on New Balance's Made in USA and U.K. lines.

Oct, 2024

A UK or US made new balance has a reason for its retail price point. Jordan's do not... People slowly smarten up and when looking and feeling at the 2 brands and what goes into making each and who makes each is a huge difference.

Sep, 2024

Every pair of New Balance I’ve ever owned has been comfortable right out of the box. No break in needed.

Sep, 2024

Harper's Bazaar

The New Balance 550 has become a modern classic for good reason: It's an endlessly versatile, accessibly priced, and supportive shoe.

Aug, 2024

I've had my 993s for about 18 months, wear them a couple of times a week, and they're still in great shape and comfortable. To me, they're worth the premium.

Mar, 2024

The materials are on another level compared to an average Nike/Adidas. The suedes are buttery, the leathers are plush. The overall construction is noticeably better.

Mar, 2024

Men's Health

Pushing the boundaries of running shoe technology when it was released, the New Balance 574 has transitioned into one of the most comfortable shoes to just live your life in.

Feb, 2024

The 990v6 was good when on the move but for standing long periods they were just too soft.

Jun, 2025

I feel like New Balance quality has gone down. My last 2 pairs of 574s the N logo has started peeling within a few months of wear.

Jun, 2024

I will say sizing on New Balance is all over the place depending on the model.

May, 2024

I started collecting New Balance sneakers after realizing that Nike had been ripping me off with subpar quality and uncomfortable designs... In terms of quality and comfort, they're second to none.

Aug, 2025

Who What Wear

New Balance only get cooler and cooler.

Feb, 2025

Vogue

When it comes to craftsmanship, you can always rely on New Balance's Made in USA and U.K. lines.

Oct, 2024

Sep, 2024

Every pair of New Balance I’ve ever owned has been comfortable right out of the box. No break in needed.

Sep, 2024

Harper's Bazaar

The New Balance 550 has become a modern classic for good reason: It's an endlessly versatile, accessibly priced, and supportive shoe.

Aug, 2024

I've had my 993s for about 18 months, wear them a couple of times a week, and they're still in great shape and comfortable. To me, they're worth the premium.

Mar, 2024

The materials are on another level compared to an average Nike/Adidas. The suedes are buttery, the leathers are plush. The overall construction is noticeably better.

Mar, 2024

Men's Health

Pushing the boundaries of running shoe technology when it was released, the New Balance 574 has transitioned into one of the most comfortable shoes to just live your life in.

Feb, 2024

The 990v6 was good when on the move but for standing long periods they were just too soft.

Jun, 2025

I feel like New Balance quality has gone down. My last 2 pairs of 574s the N logo has started peeling within a few months of wear.

Jun, 2024

I will say sizing on New Balance is all over the place depending on the model.

May, 2024