WeWoreWhat

Classic Favorite

Trendiness score

51 of 100

Popularity score

73 of 100

0

Brand fans

61

Product saves

New York City

https://weworewhat.com

Style keywords

Trendy

Classic

Relatable

Contemporary

Versatile

About the brand

WeWoreWhat began in 2011 as a street style blog by Danielle Bernstein, then an 18-year-old student who had transferred from the University of Wisconsin to the Fashion Institute of Technology in New York City. What started as a passion project to share outfit inspiration with friends quickly evolved into a social media empire, with Bernstein becoming an early Instagram adopter and helping define the modern influencer industry. The brand transitioned from blog to business when Bernstein launched her own fashion line, strategically filling a market gap for products that were simultaneously relatable and aspirational, trend-focused yet featuring classic fits, and high quality at affordable price points. By 2020, WeWoreWhat offered a full range including denim, swimwear, activewear, and dresses. The brand also established WeGaveWhat, a charitable arm that raised over $80,000 for frontline workers and small businesses during the pandemic.

New York City

https://weworewhat.com

Instagram

309k followersOpen in app

What people are saying

Revolve

This is so flattering and comfortable. I absolutely love it !

Sep, 2025

Revolve

Super cute active dress! A little short but not an issue with attached shorts underneath. Very excited to have this in rotation this summer.

Jun, 2025

YouTube

everything i got from we were what i have to say i really. did love the quality. the fit everything was really amazing.

May, 2022

I have two bathing suits back from when she first started making them circa 2019... I think she's a menace to society but damn those are some good bathing suits. I ordered others post pandemic from Nordstrom Rack and let me tell you - they are not the same quality wise.

Jul, 2025

Sigh, yes I did. This was before I knew what a scam she is. I bought jeans that were very uncomfortable and the zipper broke the second time I wore them I remember opening up the packaging and thinking that I sooo over paid for the quality.

Jul, 2025

I bought black overalls and they broke the first time I even tried them on!

Jul, 2025

Better Business Bureau

i ordered products from WeWoreWhat, and after a month I had not received any updates after being notified that the products had shipped. It took over a week (and commenting on their public instagram) to get any response from customer service.

Feb, 2025

Better Business Bureau

I have placed an order with WeWoreWhat on 11/27/2023, order number ********** and it still has not been shipped. I've emailed them 4-5 times and tried to reach out through their online chats, but didn't hear anything back.

Dec, 2023

I hate myself but I bought one of the coats on the last drop because I thought it would be here by last weekend like she claimed, sent 5 unanswered emails and dms begging to cancel or for an update and have been completely ignored 😭got my karma for shopping there.

Dec, 2023

These overalls are a joke, look at the seams and snag!

Oct, 2023

Over time the quality seemed to go downhill even more, and the fit isn't that great (like if you don't have larger thighs, the pants have all this extra thigh fabric etc) so I stopped buying.

Jun, 2023

The reviews always say the clothes do not fit right or the sizing is off so I've never bought anything.

Sep, 2022

Revolve

This is so flattering and comfortable. I absolutely love it !

Sep, 2025

Revolve

Super cute active dress! A little short but not an issue with attached shorts underneath. Very excited to have this in rotation this summer.

Jun, 2025

YouTube

everything i got from we were what i have to say i really. did love the quality. the fit everything was really amazing.

May, 2022

I have two bathing suits back from when she first started making them circa 2019... I think she's a menace to society but damn those are some good bathing suits. I ordered others post pandemic from Nordstrom Rack and let me tell you - they are not the same quality wise.

Jul, 2025

Sigh, yes I did. This was before I knew what a scam she is. I bought jeans that were very uncomfortable and the zipper broke the second time I wore them I remember opening up the packaging and thinking that I sooo over paid for the quality.

Jul, 2025

I bought black overalls and they broke the first time I even tried them on!

Jul, 2025

Better Business Bureau

i ordered products from WeWoreWhat, and after a month I had not received any updates after being notified that the products had shipped. It took over a week (and commenting on their public instagram) to get any response from customer service.

Feb, 2025

Better Business Bureau

I have placed an order with WeWoreWhat on 11/27/2023, order number ********** and it still has not been shipped. I've emailed them 4-5 times and tried to reach out through their online chats, but didn't hear anything back.

Dec, 2023

I hate myself but I bought one of the coats on the last drop because I thought it would be here by last weekend like she claimed, sent 5 unanswered emails and dms begging to cancel or for an update and have been completely ignored 😭got my karma for shopping there.

Dec, 2023

These overalls are a joke, look at the seams and snag!

Oct, 2023

Over time the quality seemed to go downhill even more, and the fit isn't that great (like if you don't have larger thighs, the pants have all this extra thigh fabric etc) so I stopped buying.

Jun, 2023

The reviews always say the clothes do not fit right or the sizing is off so I've never bought anything.

Sep, 2022