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Brand Spotlight
WeWoreWhat
WeWoreWhat began in 2011 as a street style blog by Danielle Bernstein, then an 18-year-old student who had transferred from the University of Wisconsin to the Fashion Institute of Technology in New York City. What started as a passion project to share outfit inspiration with friends quickly evolved into a social media empire, with Bernstein becoming an early Instagram adopter and helping define the modern influencer industry.
The brand transitioned from blog to business when Bernstein launched her own fashion line, strategically filling a market gap for products that were simultaneously relatable and aspirational, trend-focused yet featuring classic fits, and high quality at affordable price points. By 2020, WeWoreWhat offered a full range including denim, swimwear, activewear, and dresses. The brand also established WeGaveWhat, a charitable arm that raised over $80,000 for frontline workers and small businesses during the pandemic.
Style keywords
Trendy
Classic
Relatable
Contemporary
Versatile
Brand Spotlight
WeWoreWhat
Style keywords
Trendy
Classic
Relatable
Contemporary
Versatile
WeWoreWhat began in 2011 as a street style blog by Danielle Bernstein, then an 18-year-old student who had transferred from the University of Wisconsin to the Fashion Institute of Technology in New York City. What started as a passion project to share outfit inspiration with friends quickly evolved into a social media empire, with Bernstein becoming an early Instagram adopter and helping define the modern influencer industry.
The brand transitioned from blog to business when Bernstein launched her own fashion line, strategically filling a market gap for products that were simultaneously relatable and aspirational, trend-focused yet featuring classic fits, and high quality at affordable price points. By 2020, WeWoreWhat offered a full range including denim, swimwear, activewear, and dresses. The brand also established WeGaveWhat, a charitable arm that raised over $80,000 for frontline workers and small businesses during the pandemic.