AFRM
Style keywords
About the brand
AFRM, short for affirmation, is a Los Angeles-based fashion brand that embodies the transformative power of self-love and confidence. The brand operates on the philosophy that true beauty radiates from within, creating a community that celebrates individual style and personal empowerment. AFRM is more than just clothing—it's a lifestyle commitment to affirming one's authentic self through bold fashion choices. Characterized by its on-trend collections and confident ethos, AFRM specializes in creating edgy pieces that capture personal spirit, moments, and moods. The brand is particularly loved for its more-is-more prints, wallet-friendly price points, and focus on nighttime wardrobe essentials. From second-skin mesh tops to micro mini skirts, AFRM designs fashion-forward pieces that help modern women express their individuality while building confidence through style affirmation.
