Farai London is a British womenswear brand founded by British-Zimbabwean designer Mary-Ann Msengi in July 2020. Named after her grandmother Farai Angeline Tapedza, who taught her to sew, the brand's name means "happiness" in Shona, Zimbabwe's Bantu language. The label quickly gained recognition for its signature dresses featuring vibrant, psychedelic prints, form-fitting fabrics, cutout designs, and sleek silver ring details. Within its first month, Farai London went viral after Kylie Jenner was spotted wearing the brand's signature Gaia dress, leading to celebrity endorsements from Megan Thee Stallion and Lori Harvey. The brand gained further prominence when Love Island 2021 contestants championed its designs throughout the show. Now stocked at prestigious retailers like Selfridges and Revolve, Farai London has established itself as part of a new wave of London-based, mid-range womenswear boutiques that create sleek dresses designed to make women feel "special, sexy, and spectacular."