WAYF, an acronym for "Where Are You From," is a contemporary fashion brand founded in 2012 by designer Meredith Fisher. The Kentucky native launched her career during a high school internship with designer Jennifer Nicholson, where her designs were discovered by Los Angeles boutique Satine. Within weeks, Fisher's color-blocked silk dresses caught the attention of celebrity stylist Rachel Zoe and fashion icons the Olsen twins, establishing WAYF as an instant favorite in the fashion world. The brand has built its reputation on delivering affordable luxury to the contemporary market, specializing in feminine mini dresses, floaty blouses, and sleek jumpsuits. WAYF's philosophy centers on creating pieces that are effortlessly wearable while incorporating thoughtful details that feel special. Today, the brand is carried by major retailers including Nordstrom, Bloomingdale's, Shopbop, and Revolve, making it accessible to fashion-savvy consumers seeking on-trend pieces that blend style, comfort, and accessibility.