Etro

Classic Favorite

Trendiness score

29 of 100

Popularity score

77 of 100

Milan, Italy

https://www.etro.com

Style keywords

Paisley

Bohemian

Luxurious

Vibrant

Sophisticated

About the brand

Etro is a family-managed Italian luxury fashion house founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company in Milan. Originally established to provide high-quality fabrics to Italy's ready-to-wear industry, the brand quickly gained recognition for its distinctive paisley patterns and exceptional craftsmanship using noble fibers like silk, cashmere, and wool. The paisley motif, inspired by Gimmo's travels to India and his collection of antique shawls, became the brand's signature element. Over five decades, Etro has evolved into a prestigious lifestyle brand encompassing fashion, accessories, home goods, and fragrances. Still operated by Gimmo's four children, the brand embodies a free-spirited, cosmopolitan aesthetic that blends Italian craftsmanship with global influences. Known for its vibrant colors, intricate prints, and bohemian elegance, Etro represents "New Tradition" - merging heritage techniques with contemporary innovation to create timeless, sophisticated pieces for confident, creative individuals worldwide.

Milan, Italy

https://www.etro.com

Instagram

1m followersOpen in app

What people are saying

The Impression

In less than 4 years Marco De Vincenzo has proven himself to be the perfect fit to shore up Etro's future, as per todays theme he has been able to take the best elements of the past, look to the future and create something in the present that is relevant.

Feb, 2025

Ubuy

As part of ETRO's luxury collection, this shirt represents Italian craftsmanship and timeless style, appealing to discerning customers seeking exclusivity and sophistication in their attire.

Jan, 2025

YouTube

You buy Etro, it stays with you forever!!!

Dec, 2024

Etro and Missoni are some of my fav brands. I like those paisley prints (Etro) and zig zag (Missoni) prints as well, and those boho chic vibes. Its different than most brands.

Nov, 2024

Harper's BAZAAR

Boho is back, and a pattern like an oversize paisley is an easy way to embrace the trend in a modern way that doesn't feel costumey or kitschy.

Oct, 2024

Red Carpet Fashion Awards

When we think of Etro, we expect billowy silhouettes, fringe detailing, and a full-on eclectic mix of patterns, colours, and textures.

Feb, 2025

Couldn't afford anything there (still can't, it's fine!) but was just such an exciting moment to go into the store.

Dec, 2024

Who What Wear

Think Wales Bonner's laidback flair, Etro and Pucci's psychedelic patterns, Alhuwalia's fashion-forward statement pieces, and Alessandro Michele's reinvention of Gucci.

Dec, 2024

The Impression

Feb, 2025

Ubuy

As part of ETRO's luxury collection, this shirt represents Italian craftsmanship and timeless style, appealing to discerning customers seeking exclusivity and sophistication in their attire.

Jan, 2025

YouTube

You buy Etro, it stays with you forever!!!

Dec, 2024

Etro and Missoni are some of my fav brands. I like those paisley prints (Etro) and zig zag (Missoni) prints as well, and those boho chic vibes. Its different than most brands.

Nov, 2024

Harper's BAZAAR

Boho is back, and a pattern like an oversize paisley is an easy way to embrace the trend in a modern way that doesn't feel costumey or kitschy.

Oct, 2024

Red Carpet Fashion Awards

When we think of Etro, we expect billowy silhouettes, fringe detailing, and a full-on eclectic mix of patterns, colours, and textures.

Feb, 2025

Couldn't afford anything there (still can't, it's fine!) but was just such an exciting moment to go into the store.

Dec, 2024

Who What Wear

Think Wales Bonner's laidback flair, Etro and Pucci's psychedelic patterns, Alhuwalia's fashion-forward statement pieces, and Alessandro Michele's reinvention of Gucci.

Dec, 2024