Missoni
Style keywords
About the brand
Missoni is an iconic Italian luxury fashion brand founded in 1953 by Ottavio "Tai" Missoni and Rosita Jelmini, who transformed their shared passion for textiles into a groundbreaking fashion house. Known worldwide for its vibrant, colorful knitwear and distinctive zigzag patterns, Missoni pioneered modern knitwear by experimenting with innovative knitting techniques to create lightweight garments featuring intricate geometric motifs. The brand's signature aesthetic combines bold color palettes, ranging from vibrant oranges and yellows to cool blues and greens, with unique textures that create striking visual compositions. The brand achieved international breakthrough in 1967 with a controversial fashion show in Florence, where models appeared braless under sheer Missoni knitwear, catapulting the brand to global acclaim. Today, Missoni remains a family-run enterprise committed to blending traditional Italian craftsmanship with contemporary design, creating timeless pieces that celebrate individuality and self-expression while maintaining its status as a symbol of Italian luxury and creativity.
What people are saying
Products from Missoni
Missoni
Zig Zag metallic knit maxi dress
$1,876
$2,680
Mytheresa
Missoni
Zig Zag halterneck lamé maxi dress
$1,575
$2,250
Mytheresa
Missoni
Cotton-blend midi dress
$742
$1,060
Mytheresa
Missoni
Zigzag knitted turtleneck midi dress
$978
$1,630
Mytheresa
Missoni
Lamé minidress
$742
$1,060
Mytheresa
Missoni
Zig Zag turtleneck dress
$980
$1,400
Mytheresa
Missoni
Open-back lamé maxi dress
$1,195
$2,390
Mytheresa
Missoni
Zig Zag midi dress
$945
$1,350
Mytheresa
Missoni
Zigzag shirt dress
$738
$1,055
Mytheresa
Missoni
Striped lamé shirt
$530
$1,060
Mytheresa
Missoni
Lamé tank top
$414
$690
Mytheresa
Missoni
Cotton-blend tank top
$384
$640
Mytheresa
Missoni
Metallic jersey tank top
$483
$690
Mytheresa
Missoni
Striped tank top
$448
$640
Mytheresa
Missoni
Zig Zag metallic flared pants
$882
$1,260
Mytheresa
Missoni
Zigzag cotton-blend lamé jumpsuit
$756
$1,080
Mytheresa
Missoni
Zigzag turtleneck sweater
$561
$935
Mytheresa
Missoni
Zigzag maxi dress
$915
$1,525
Mytheresa
Missoni
Zig Zag metallic knit sweater
$675
$1,125
Mytheresa
Missoni
Zig Zag metallic knit sweater
$489
$815
Mytheresa
Missoni
Zigzag high-rise flared pants
$815
$1,630
Mytheresa
Missoni
High-rise flared pants
$840
$1,200
Mytheresa
Missoni
Chevron lamé flared pants
$1,014
$1,690
Mytheresa
Missoni
Zigzag flared pants
$882
$1,260
Mytheresa
Missoni
Zig Zag lamé wide-leg pants
$882
$1,260
Mytheresa
Missoni
Striped faux fur vest
$980
$1,400
Mytheresa
Missoni
Pleated lamé midi skirt
$636
$1,060
Mytheresa
Missoni
Zig Zag miniskirt
$504
$840
Mytheresa
Missoni
Cotton-blend midi skirt
$504
$840
Mytheresa
Missoni
Sequined lamé miniskirt
$882
$1,260
Mytheresa
Missoni
Space-dyed cutout bodysuit
$441
$630
Mytheresa
Missoni
Zig-zag stretch-silk minidress
$978
$1,630
Mytheresa
Missoni
Zig Zag metallic top
$546
$780
Mytheresa
Missoni
Zig Zag high-rise flared pants
$756
$1,260
Mytheresa
Missoni
Zig Zag high-rise wide-leg pants
$882
$1,260
Mytheresa
Missoni
Zig-zag knit patchwork pants
$830
$1,660
Mytheresa
Missoni
Metallic ribbed-knit midi skirt
$819
$1,170
Mytheresa
Missoni
Zig-zag knitted miniskirt
$798
$1,140
Mytheresa
Missoni
Zig Zag wool-blend pencil skirt
$585
$1,170
Mytheresa
Missoni
Zigzag knit dress
$576
$1,440
Mytheresa
What Makes Missoni's Knitwear Technically Impossible to Replicate
Missoni's position in the luxury market rests on a single technical achievement that the brand has spent over seventy years refining: the ability to knit complex geometric patterns, most recognisably the zigzag, across multiple colourways simultaneously using proprietary knitting techniques developed entirely in-house in Varese, Italy. The zigzag knit dresses, patterned cardigans, and geometric knitwear that define the brand are not prints applied to fabric: they are knitted constructions where the colour and pattern are integral to the structure of the garment itself. That distinction is what gives Missoni pieces their weight, drape, and dimensional quality that no printed or woven alternative can achieve. The Fashion Spot noted that the current creative direction has revived the house's ability to offer believable fashion pieces, with a new take on the signature prints each season that explores the limits of the house without abandoning its identity.
Why Missoni Works Across a Wider Range Than Most Shoppers Expect
The range on Plush extends well beyond the signature knitwear. Dresses, jumpsuits, coats and jackets, pants, skirts, tops, swimwear, and shoes are all available, giving shoppers a complete wardrobe from a house that has been operating at the intersection of craft and colour since 1953. The swimwear and resort styles in particular carry the geometric language into warm-weather dressing with the same technical depth as the mainline knitwear. For shoppers comparing Italian print and pattern-led luxury brands, Pucci, Etro, La DoubleJ, and Plan C are worth comparing on Plush.
Frequently Asked Questions
Missoni uses Italian sizing and the knitwear in particular has a relaxed, fluid ease that accommodates a range of fits comfortably at standard size. The fitted knit dresses and bodycon styles follow the body more closely, so sizing up by one is the safer choice on those specific styles. The open-knit and zigzag styles have more give across the fit. Checking the size guide on each individual product listing is recommended as fit varies across silhouettes and knit weights.
For shoppers investing in knitwear built on proprietary techniques developed over seven decades, Missoni represents strong value for what the craft involves. The zigzag knit dresses and geometric cardigans are constructed rather than printed, which means the pattern is integral to the fabric structure and cannot be replicated at lower price points. The coats and tailored styles represent the strongest investment pieces in the range for shoppers building a considered wardrobe.
The range covers smart casual through to occasion and evening dressing. Zigzag knit dresses and midi styles work for cocktail events, dinners, and celebrations. Cardigans and knitwear tops cover elevated everyday and smart casual dressing. The coats and jumpsuits extend the range into occasion and evening dressing. The swimwear carries the geometric language into resort and beach settings.
Pucci shares the bold Italian print heritage but works in printed silk rather than constructed knitwear, giving pieces a lighter, more fluid hand. Etro offers a similarly maximalist Italian sensibility with a stronger paisley and tapestry influence. La DoubleJ and Plan C work in archival and contemporary print-led dressing at a comparable price point. Missoni is the most technically distinctive of the group, with a knitting heritage and construction method that no other house at this price point replicates.
Missoni is available directly at missoni.com and through NET-A-PORTER and Mytheresa. On Plush you can compare available pieces and live sale pricing across all retailers in one place.
Return policies vary by retailer. Missoni's own site at missoni.com accepts returns within 14 days of delivery. NET-A-PORTER accepts returns within 28 days, and Mytheresa within 30 days, for items in unworn condition with original tags attached. Each product listing on Plush identifies the source retailer so you can review the applicable terms before purchasing.