Chufy

Style keywords
About the brand
Chufy is a contemporary fashion label founded in 2017 by Buenos Aires–born designer and globetrotter Sofía Sanchez de Betak. Known for ready-to-wear clothing and accessories crafted from sustainable, high-quality fabrics, the brand brings together hand-painted prints, vivid colors, and relaxed yet refined silhouettes. Each collection channels the spirit of a different destination, drawing on Sanchez de Betak’s extensive travels and eye for art, design, and local craftsmanship. Rooted in her Argentine heritage yet unmistakably global, Chufy celebrates a carefree, bohemian approach to dressing that feels both polished and effortless. The pieces are designed to be versatile and easy to pack, translating from city streets to seaside escapes with equal ease. Bold patterns, artisanal details, and a focus on comfort create an eclectic wardrobe for modern women who collect experiences—and clothes—as souvenirs from around the world.







