Gucci

Gucci brand image
Classic Favorite
Trendiness score
Trendiness score
58 of 100
Popularity score
Popularity score
78 of 100

Style keywords

Luxury
Elegant
Sophisticated
Timeless
Exclusive

About the brand

Gucci is a renowned Italian fashion house founded by Guccio Gucci in 1921 in Florence, Italy. Originally established as a small luggage atelier, the brand was inspired by Guccio's experience working as a porter at The Savoy Hotel in London, where he observed the luxury preferences of wealthy travelers. The company initially specialized in high-quality leather goods, luggage, and travel accessories, serving Italy's affluent upper classes with exceptional Tuscan craftsmanship. Over more than a century, Gucci has transformed from a single boutique on a Florence side street into a world-renowned symbol of Italian luxury, creativity, and innovative design. The brand has become synonymous with elegance and exclusivity, attracting celebrities, socialites, and fashion enthusiasts worldwide. With iconic elements like the interlocking GG monogram, distinctive green and red stripes, and timeless designs, Gucci continues to define contemporary luxury fashion while honoring its Italian heritage and commitment to superior craftsmanship.

Florence, Italy
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What people are saying

The Impression

The cohesion and confidence that is displayed each season shows Sabato De Sarno is growing in his role and trusting his vision for the brand.

Sep, 2025

The Impression

A stellar selection of handbags that showed a playful sense of humour and were all the better for it, from shaggy pink fringe to oversized hardware, the brand is leaning into what will resonate as we move out of this 'Quiet Luxury' phase.

Sep, 2025

Reddit

Gucci is still generally good quality and not crazy expensive compared to some other brands at the same level. I have owned several Gucci bags over the decades and all have been excellent quality and...

Apr, 2025

PurseBlog

While De Sarno’s Gucci was inarguably unsuccessful from a revenue perspective, from a fashion perspective, he did an incredible job at combining his own vision with a brand’s rich heritage.

Feb, 2025

Emtalks

Gucci is known for its impeccable craftmanship and the Aphrodite Small Shoulder Bag is no exception. The attention to details from the stitching to the finishing touches means that Gucci bags are both beautiful and built to last.

Oct, 2024

Reddit

I feel like the trend is shifting more towards those subtle, quiet luxury brands lately. Anyone else think Gucci bags aren't as popular anymore, or is it just me?

Apr, 2025

Reddit

I have a canvas key pouch from Gucci so I do know the quality is there. But at almost $2400, it's expensive.

Jan, 2025

Consumer Affairs

I bought a black on black GG Marmont bag. Within months it the paint in the GG was chipped and the paint on the chain had worn off. They did take it back, repair it, and sent me a new one. Within months, the same thing happened. If I am going to pay for a high end, quality purse, it should hold up.

Oct, 2025

Substack

But following the eccentric bonanza that was Michele’s Gucci, consumers were quick to dismiss De Sarno’s vision as overly restrained. Critics claimed his designs were too safe, too straightforward, too commercial.

Jun, 2025

YouTube

I don't know if what Gucci is trying to do with their pricing. is what's going to help bring in customers in 2025. i know personally for myself this is not something I would be willing to spend my money on for this. price.

Feb, 2025

nss magazine

The same inconsistency was evident in product design: minimalist yet adorned with invasive branding or unnecessary superficial updates that were neither minimalist nor truly maximalist.

Feb, 2025

YouTube

I just think they cut off the clients aged 40 and older because guys I can't imagine who will wear these looks there's nothing even intriguing. and stylish about them they look way too simple and honestly guys I cannot imagine who will wear them i'm sure you can buy similar clothes on Zara.

Jul, 2024

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