Under the Radar

Trendiness score

52 of 100

Popularity score

43 of 100

Brand fans

Product saves

Miami, Florida

https://nonchalantlabel.com

Style keywords

Contemporary

Luxurious

Minimalist

Understated

Glamorous

About the brand

NONchalant Label is a contemporary ready-to-wear brand that embodies quiet confidence and understated luxury. Founded in 2018 by Cheryl Herger, the Miami-based label was born from a passion for luxurious minimalism and dressy essentials. Drawing on the founders' 20 years of retail experience as fashion buyers, the brand creates season-less staples designed to withstand the test of time. The collections are characterized by elegant minimalism combined with unexpected details, glamour, and subtle sparkle. Designed for the confident, cool, and subtly sexy woman, NONchalant Label represents what the brand calls 'Quiet Luxury' - sophisticated pieces that inspire confidence through their refined simplicity. The brand's philosophy centers on creating garments for the modern woman who appreciates understated elegance and timeless style, offering contemporary pieces that seamlessly blend luxury with effortless coolness.

Miami, Florida

https://nonchalantlabel.com

Instagram

52k followersOpen in app

What people are saying

Lemon8

Dress 1: This dress is from Nonchalant Label!! A more covered up dress in the front but in the back it's open back and giving hot!!! Love the way the silk

Apr, 2025

My Subscription Addiction

It's fully lined, and the fabric is thick, heavy and very luxe. I got a medium and it fit well, but the adjustable shoulder straps made the length a little tricky.

Dec, 2024

Revolve

The perfect, flattering wide leg, high waist chic trouser. I have them in black and white - and actually bought the white a second time because I wear them so often I wanted to have a rotation. Wardrobe staple.

May, 2024

NONchalant label paris pant – over budget at $391 but closer in terms of fabric color and weight, less dramatic shape and pleats don't extend all the way.

Feb, 2025

My Subscription Addiction

A little worn and the adjustable shoulder straps twisted a bit, but otherwise I loved this dress. I really wanted to buy it, but I don't have that many fun places to go these days!

Dec, 2024

FashionPass

Most members report this product runs large, advising to size down for a better fit, especially around the waist and crotch area.

Oct, 2024

FashionPass

These pants were super cute, but unfortunately, I was not able to wear them because they were way too big. I would highly recommend sizing down.

Jan, 2025

FashionPass

I love nonchalant but won't rent these again.

Nov, 2024

Lemon8

Dress 1: This dress is from Nonchalant Label!! A more covered up dress in the front but in the back it's open back and giving hot!!! Love the way the silk

Apr, 2025

My Subscription Addiction

It's fully lined, and the fabric is thick, heavy and very luxe. I got a medium and it fit well, but the adjustable shoulder straps made the length a little tricky.

Dec, 2024

Revolve

May, 2024

NONchalant label paris pant – over budget at $391 but closer in terms of fabric color and weight, less dramatic shape and pleats don't extend all the way.

Feb, 2025

My Subscription Addiction

A little worn and the adjustable shoulder straps twisted a bit, but otherwise I loved this dress. I really wanted to buy it, but I don't have that many fun places to go these days!

Dec, 2024

FashionPass

Most members report this product runs large, advising to size down for a better fit, especially around the waist and crotch area.

Oct, 2024

FashionPass

These pants were super cute, but unfortunately, I was not able to wear them because they were way too big. I would highly recommend sizing down.

Jan, 2025

FashionPass

I love nonchalant but won't rent these again.

Nov, 2024