SIR.
Style keywords
About the brand
SIR, an acronym for Separates, Intimates, and Ready-to-wear, is an Australian contemporary fashion house founded by Nikki Campbell and Sophie Coote in 2014 while living in Bali. The duo identified a gap in the fashion market for timeless basics that could travel effortlessly from destination to destination. What began as a desire to create minimal, elevated pieces that could be easily packed in a suitcase has evolved into an internationally acclaimed brand. The brand has garnered recognition for its singular aesthetic centered on wardrobe essentials and minimalist silhouettes. With a focus on high-quality, ethically sourced fabrications, SIR creates easy-to-wear wardrobe staples that embody modern femininity with effortless elegance. The collections balance sophistication with wearability, appealing to women who appreciate understated chic and versatile pieces that transition seamlessly from casual to elevated occasions.
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Products from SIR.
