BOUGUESSA

BOUGUESSA brand image
Under the Radar
Trendiness score
Trendiness score
53 of 100
Popularity score
Popularity score
56 of 100
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Brand fans
4
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Style keywords

Minimalist
Sophisticated
Contemporary
Elegant
Modern

About the brand

BOUGUESSA is a contemporary ready-to-wear fashion label founded by French-Algerian designer Faiza Bouguessa in Dubai in 2014. The brand embodies minimalist sophistication and feminine elegance, offering a carefully curated wardrobe focused on clean cuts and impeccable details for strong, sophisticated women. Drawing inspiration from art, architecture, and modern design, BOUGUESSA merges global trends with contemporary classics through highly modern silhouettes, bold lines, and geometric precision. Originally beginning with abayas, the brand has expanded to include dresses, shirts, trousers, and coats, all designed to bridge cultural gaps while maintaining effortless wearability. The label gained international recognition when Beyoncé wore a piece from the very first collection, and has since been featured at Milan Fashion Week and other prestigious fashion events. Operating from Dubai Design District, BOUGUESSA releases three collections annually, catering to creative thinkers who value quality, style, and investment pieces that transcend seasonal trends.

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What people are saying

Lifestyle with Sarah

Known for architectural cuts, earthy tones, and effortless tailoring, it's perfect for women who love subtlety with impact. Think longline blazers, wide-leg trousers, shirt dresses, all crafted for breathability and elegance.

Jul, 2025

The Sandy Times

There is a certain energy in our pieces — something that sets them apart. You don't just wear them; you feel something when you do.

May, 2025

The Sandy Times

It is good, structured, versatile, and timeless.

May, 2025

The Sandy Times

...a label known for its clean cuts and impeccable details, designed for strong, sophisticated women.

May, 2025

Modern Professional

Although the fit is modern and the tailoring of the products is impeccable, one can witness the inherent grace that the traditional abayas emulate.

Mar, 2025

Colorlib

It combines straight-lined designs with elegant sophistication: a refined statement that beautifies women and glorifies their personalities.

Feb, 2025

Emirates Woman

My style is a balance of structure, elegance and ease, a reflection of Bouguessa's design philosophy. I'm drawn to timeless silhouettes, refined tailoring, and neutral tones, with a focus on well-crafted pieces that feel both effortless and polished.

Feb, 2025

Colorlib

Bouguessa is a luxury ready-to-wear label that embodies the classic and the contemporary.

Feb, 2025

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