ALIGNE is a contemporary British fashion brand founded in 2020 by Dalbir Bain, powered by a small, London-based, female-run team. The brand disrupts the fashion industry by offering luxurious, high-quality pieces at accessible price points, with most items under $200. Known for their viral waistcoats and sharp tailoring, ALIGNE designs clothes that are built to last, featuring clean cuts and bold colors while maintaining a commitment to sustainability. The brand has gained significant traction on social media and among celebrities like Katie Holmes. ALIGNE operates primarily as a direct-to-consumer brand, recently expanding into the US market with pop-up stores, and positions itself between fast fashion and high-end designer brands, offering conscious fashion that celebrates stylish working women.