Geel
Style keywords
About the brand
Geel is a Los Angeles-based slow fashion brand founded by Irene Geel in 2021, dedicated to creating intentional wardrobe essentials that transcend seasonal boundaries. The brand focuses on crafting versatile, timeless pieces that seamlessly integrate into daily life, emphasizing comfort and adaptability above fleeting trends. Designed in Los Angeles and manufactured through ethical partnerships, Geel produces collections in small batches to eliminate waste and prevent overproduction. The brand's philosophy centers on creating garments that continuously end up in rotation - high-quality basics adaptable for any season or occasion. From soft modal tops and bodysuits to wovens, sweaters, and outerwear, Geel caters to individuals who value both comfort and style. The brand has evolved from its initial cut-and-sew knits to include more intricate designs while maintaining its core commitment to understated elegance and sustainability. Recent collaborations showcase the brand's ability to blend contemporary style with timeless appeal.
