Ena Pelly

Style keywords
About the brand
Ena Pelly is a family-owned Australian fashion label founded in 2014 by husband-and-wife duo Timothy Wilkins and Danielle Pelly in Torquay, Victoria. Named after Danielle's stylish grandmother, the brand began at South Melbourne Markets selling leather biker jackets and has grown into a globally recognized contemporary fashion house. Ena Pelly specializes in creating the cornerstones of a modern minimalist wardrobe, fusing understated ease with a tightly edited approach to style. The brand is renowned for its Classic Biker Jacket and focuses heavily on sustainable fashion through considered choices and mindful manufacturing processes. From luxurious leather pieces to fine silk garments, each item is designed to be dressed up or down, transcending seasons while maintaining effortless cool. Now sold across Australia, New Zealand, and the US in over 90 stores including David Jones, Ena Pelly continues to provide modern women with versatile, high-quality pieces that embody effortless dressing for contemporary life.















