Ena Pelly

Ena Pelly brand image
Under the Radar
Trendiness score
Trendiness score
35 of 100
Popularity score
Popularity score
53 of 100
0
Brand fans
1
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Style keywords

Effortless
Sustainable
Contemporary
Minimalist
Modern

About the brand

Ena Pelly is a family-owned Australian fashion label founded in 2014 by husband-and-wife duo Timothy Wilkins and Danielle Pelly in Torquay, Victoria. Named after Danielle's stylish grandmother, the brand began at South Melbourne Markets selling leather biker jackets and has grown into a globally recognized contemporary fashion house. Ena Pelly specializes in creating the cornerstones of a modern minimalist wardrobe, fusing understated ease with a tightly edited approach to style. The brand is renowned for its Classic Biker Jacket and focuses heavily on sustainable fashion through considered choices and mindful manufacturing processes. From luxurious leather pieces to fine silk garments, each item is designed to be dressed up or down, transcending seasons while maintaining effortless cool. Now sold across Australia, New Zealand, and the US in over 90 stores including David Jones, Ena Pelly continues to provide modern women with versatile, high-quality pieces that embody effortless dressing for contemporary life.

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What people are saying

The DOM

Each Ena Pelly garment is meticulously crafted to the highest standard and is designed to last a lifetime.

Oct, 2025

Stylerunner

Through its collection of luxury outerwear, Ena Pelly instills a sense of beauty, premium quality and enduring style.

Oct, 2025

Reddit

I have one of the biker jackets and it's a luxurious soft leather, fits true to size

Jan, 2025

Reddit

Another vote for Ena Pelly for great oversized fits! Quality is great too.

Nov, 2024

Reddit

I definitely want to purchase another one! They are amazing quality.

Oct, 2024

Reddit

Ena Pelly makes beautiful leather jackets and they have sales quite often.

Oct, 2024

Anthropologie

Runs true to size in the waist, but definitely a bit large in the legs and length. I'm petite (about 5'2") and will need to tailor these about 6 inches at least! Great quality leather and well made otherwise.

Oct, 2025

Reddit

I'm 175cm and I bought an XS tee from Ena Pelly that said it was oversized, oversized is an understatement, it's like a dress on me.

Nov, 2024

Reddit

I got my heart broken by their latest sale. Bought the jacket on the first day, with plenty items in stock and when I contacted them to ask why it was stuck in processing limbo, they said they were out of stock and had the audacity of saying they were issuing me a refund as a 'gesture of good faith'. Soon after the sale had concluded, they suddenly had stock.

Feb, 2025

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