Deveaux New York

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Popularity score
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Style keywords

Minimalist
Functional
Gender-neutral
American-sportswear
Utilitarian

About the brand

Deveaux New York was a luxury ready-to-wear label founded by designers Matthew Breen and Andrea Tsao in 2016, originally as a menswear collection. The brand gained prominence when former street-style photographer Tommy Ton joined as creative director in 2018, launching the womenswear line. Deveaux was centered around redefining classic American staples for the modern world, offering elevated wardrobe essentials with a focus on functional, 'life-proof' clothing. The brand pioneered a gender-neutral approach to dressing, creating pieces that could seamlessly transition between different situations and moods. Known for its modern take on the capsule wardrobe, Deveaux emphasized timeless, versatile designs incorporating workwear and cargo themes with tailored refinements. The label positioned itself as sophisticated utility for working professionals, creating a uniform-like aesthetic that combined American sportswear influences with discreet luxury. After six successful years, Deveaux New York closed its doors in July 2023.

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