Loulou Studio is a Parisian fashion brand established in 2019 by Creative Director Chloé Harrouche, a fashion consultant and digital influencer. The brand offers a wardrobe of covetable essentials steeped in authentic French simplicity, embodying a classic take on modernity. Loulou Studio's collections find perfect balance in contrast and precision: soft yet powerful, minimal but edgy, feminine with a masculine touch. The brand is celebrated for its sophisticated, minimalist cashmere knitwear influenced by the art, architecture, and attitude of the French capital. Each piece is crafted using natural fabrics carefully sourced in Europe or Mongolia, created in collaborative effort with longstanding supplying partners and artisans. The clothing stands out for its organic feel and meticulous attention to detail, designed as 'soft armor' for everyday life. The brand's logo, a seashell with talisman qualities, perfectly embodies this philosophy—delicate, strong, and protective, reflecting the ease and strength of the women who wear it.