Heartloom is a minority women-founded and 100% women-run fashion brand launched in 2009 with headquarters in downtown New York City. The brand strikes a perfect balance between style and ease, drawing inspiration from the effortless vibes of the West Coast and the classic glamour of the East Coast. Heartloom offers luxurious staples, wardrobe essentials, and statement pieces that are both current and timeless. With signature laid-back silhouettes, feminine prints, and novelty fabrics, Heartloom designs pieces that embody the spirit of the modern woman on-the-go. The brand's styling references vintage aesthetics, reimagined to be contemporary and relevant for today's fashion-forward muses. Heartloom embodies the modern bohemian spirit while maintaining versatility and wearability, creating collections that cater to women seeking both comfort and sophistication in their everyday wardrobes.