Joie

Joie brand image
Classic Favorite
Trendiness score
Trendiness score
50 of 100
Popularity score
Popularity score
62 of 100
0
Brand fans
6
Product saves

Style keywords

Effortless
Romantic
Chic
Feminine
Luxurious

About the brand

Founded in 2001 by Serge Azria, Joie is a contemporary fashion brand synonymous with accessible luxury and effortless style for the modern woman. The brand's name, derived from the French phrase "joie de vivre," embodies celebrating life's delight through fashion. Joie masterfully blends Parisian elegance with California coolness, creating pieces that are both sophisticated and laid-back. Originally recognized for its romantic silk blouses and coastal-inspired aesthetic, the brand became a favorite among stylish Americans and celebrities throughout the 2000s and 2010s. Today, Joie has evolved into a comprehensive lifestyle brand offering ready-to-wear designs, accessories, and fragrance. The brand's core philosophy centers on three key elements: "Effortless, Easeful, and Luxurious," ensuring each piece balances comfort with sophistication. With its modern yet timeless appeal, Joie draws inspiration from vintage artisanal creations while maintaining a fresh approach to contemporary fashion, establishing itself as one of the most sought-after brands in the industry.

Los Angeles, California
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What people are saying

Influenster

I am obsessed with their clothes and shoes. They are expensive, but so far, everything I have bought has been worth the money. Their heels are my favorite dress shoes, and they are also very comfortable to wear.

Sep, 2025

Influenster

Joie is such a chic and upscale contemporary brand. I have a lambskin leather jacket from them and have been wearing it for some time. It's super soft and flattering and definitely worth the investment.

Sep, 2025

AllReviews

The dress fits nicely and looks so elegant. The sweater is super soft and perfect for cold days. I like that I can wear them for different occasions, so they're a versatile choice for my closet.

Jan, 2025

AllReviews

The materials are super high quality and the design is absolutely gorgeous. I got tons of compliments when I wore them and I felt really good. Plus, I love how versatile they are - I could dress them up for a fancy occasion or wear them casually.

Jan, 2025

Samsclub.com

This blouse is beautiful and the satin is rich and feels luxurious. It can be worn with different bottoms. i tried it on a pencil skirt, jeans and wide leg palazo pants. it is very versatile.

Oct, 2024

Walmart.com

Great buy for the price. Was made heavy material. Will be great for cooler rather. Loved the fit and style.

May, 2024

Samsclub.com

I ordered a medium, which is my usual size in tops. I'm used to have very fitted dress shirts so this was quite a change, but a very welcome one. It's very, very roomy on the torso but the sleeves are just right.

Oct, 2024

Walmart.com

Really nice shirt, runs large-wish I got a size smaller, very comfortable, looks dressy and/or casual - great material.

Apr, 2024

Samsclub.com

I really liked the overall shirt. I should have gone with a bigger size, but it still fit. The biggest issue I have with the shirt that could not be fixed with size is the fact that the shirt is transparent and needs an undershirt.

Oct, 2024

AllReviews

I bought this really nice silk dress from the store and I gotta tell you, I am super let down. The fabric was not great and definitely not worth the hefty price tag. It didn't even fit properly, way off from what I expected.

Apr, 2024

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