Founded in 2006 by Genexus International, bobi Los Angeles began as a simple line of long layering tanks and contemporary t-shirts inspired by the effortless elegance of California's lifestyle. What started as a humble collection quickly gained international recognition for its impeccable fits and luxurious jersey materials that beautifully conform and contour to the body. At its core, bobi Los Angeles represents the perfect blend of casual comfort and luxury, creating wardrobe essentials that can effortlessly transition from the most casual to the most sophisticated occasions. The brand is renowned for its premium fabrics, gorgeous colors, and flawless cuts that enhance all body shapes from XS to XL. With a focus on timeless designs and versatile pieces, bobi offers sophisticated basics that feel like a second skin while maintaining an elevated aesthetic. Today, the brand sells in leading retailers across the United States and over 30 countries worldwide, continuing its mission to reflect the beauty of women through novel designs and brilliant colors in fashion-forward essentials.