Dima Ayad is a pioneering Dubai-based fashion label founded in 2010 by Lebanese designer Dima Ayad. Born from the founder's personal struggle to find elegant eveningwear in her size, the brand has become synonymous with size inclusivity, catering to women of all shapes and sizes. Specializing in glamorous occasionwear, Dima Ayad is renowned for its obsession with metallics, creating chic yet comfortable silhouettes that empower women to own any room they enter. The brand's philosophy centers on the belief that every woman deserves access to beautiful, well-made clothing regardless of size. With global recognition through Net-A-Porter and collaborations with icons like Ashley Graham, Dima Ayad has evolved from addressing a personal need into fulfilling the desires of women worldwide. The brand's designs are crafted to be timeless and self-assured, requiring minimal styling effort while delivering maximum impact for special occasions and events.