Abadia is a Saudi ethical luxury fashion brand co-founded by Shahd Al-Shehail and her aunt Naeema Al-Shehail. The name derives from Arabic words meaning desert (badiah) and timelessness (abadi), reflecting the brand's commitment to preserving Arabian heritage. Known for combining feminine ease with masculine structure, Abadia creates contemporary pieces that transcend time. The brand works with over 40 female artisans across Saudi Arabia and the Middle East, integrating traditional crafts like sadu weaving and naqda embroidery into modern designs. Abadia prioritizes sustainability by using luxury deadstock materials and ethical production practices. The brand made history as the first Saudi label featured on Net-a-Porter and has been worn by notable figures including Queen Rania of Jordan and singer Alicia Keys.