Shatha Essa
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About the brand
SHATHA ESSA is a Dubai-based luxury womenswear label founded in 2016 by Emirati designer Shatha Essa Al Mulla. Born from a vision to challenge societal norms in an industry dominated by foreign brands, the label seamlessly merges traditional Emirati heritage with contemporary design aesthetics. The brand is renowned for its modest fashion approach, specializing in elegant abayas, flowing kaftans, understated tailoring, and intricate evening gowns decorated with florals and metallic details. Beyond fashion, SHATHA ESSA operates as a platform for social impact, supporting artisans and craftsmen across diverse cultures while championing women's empowerment and children's education globally. The brand has achieved significant international recognition, being featured in prestigious publications like Vogue, Harper's Bazaar, and Elle, while being stocked in luxury retailers including Farfetch, Harrods, Bloomingdales, and Harvey Nichols. Notably, Shatha Essa Kids became the first Emirati children's wear brand to launch at Harrods London, marking a historic milestone for UAE fashion.
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