SEMSEM is a luxury fashion brand founded in 2015 by Egyptian designer Abeer Al Otaiba, named after her daughter Samia's nickname. The New York-based label specializes in sophisticated ready-to-wear collections for women and girls, celebrating the special mother-daughter bond through complementing designs. Al Otaiba, a civil engineer turned fashion designer, brings meticulous attention to detail and functionality to her creations, drawing inspiration from her multicultural background spanning Egypt, France, and the UAE. Each hand-made piece incorporates signature Egyptian motifs—triangles and lotus flowers—crafted from the finest Italian silks and French corded lace. Beyond fashion, SEMSEM operates as a platform for philanthropy, partnering with women's charities each season to support causes like gender equality and education. The brand has gained international recognition, worn by celebrities including Blake Lively, Taylor Swift, and Kourtney Kardashian, and sold at luxury retailers like Net-a-Porter and Moda Operandi. SEMSEM represents a cosmopolitan blend of elegance, craftsmanship, and social consciousness.