SACHIN & BABI

Style keywords
About the brand
Sachin & Babi is a contemporary womenswear fashion house founded in 2009 by Indian-born husband and wife designers Sachin and Babi Ahluwalia. Based in New York City, the brand is renowned for its unique embroideries and refined evening gowns. The couple, who met as students at the Fashion Institute of Technology in 1994, built their expertise working as embroidery craftsmen for top fashion houses including Oscar de la Renta, Carolina Herrera, and Jean-Paul Gaultier before launching their eponymous label. The brand specializes in elegant, luxury designs with accessible pricing, combining traditional Indian embroidery techniques with modern sensibility. By owning a family-run factory in Mumbai, they maintain complete control over the design and production process. Their collections celebrate everyday moments with attention to embellishment, color, and silhouette, reflecting their Indian heritage where 'bright pink is a neutral.' Originally focused on evening wear, Sachin & Babi has expanded to include cocktail dresses, daywear, bridal collections, and fashion jewelry.












