villa fresca

Under the Radar

Trendiness score

50 of 100

Popularity score

26 of 100

0

Brand fans

4

Product saves

Los Angeles

https://villafresca.com

Style keywords

Luxury

Size-inclusive

Resort

Statement

Vibrant

About the brand

Villa Fresca is a luxury swimwear and resort wear brand founded by Los Angeles-based creative director Gabi Gregg, also known as Gabi Fresh. Known for pioneering the plus size swimwear space and coining the term 'Fatkini,' Gabi launched Villa Fresca in March 2024 as her own singular creative vision. The brand celebrates the intersection of intentional design and luxury travel, offering statement swim and resort wear for leisure and self-loving women. Villa Fresca is truly size-inclusive, featuring ranges from XS to 5X (sizes 2-30), ensuring accessibility for women of all body types. The brand is forward-thinking, design-led, and dedicated to quality, featuring luxurious details like beaded embellishments, gold-tone hardware, and flattering cut-outs. With vibrant colors and rich textures as house codes, Villa Fresca represents a true celebration of women of all sizes, offering contemporary and elevated designs that don't compromise on style or fit.

Los Angeles

https://villafresca.com

Instagram

10k followersOpen in app

What people are saying

YouTube

this is so cool i love the texture. this is something that would look good on everybody it's enough skin showing there's enough support. and it's stylish at the same time.

Mar, 2025

YouTube

this one fits really really well i feel super supported. very like comfortable to do things in it you know without like falling out

Mar, 2025

The Next Destination

Villa Fresca's standout feature is its ability to blend functionality with high fashion. The brand ensures that each piece not only looks great but also supports the diverse needs of different body types.

Mar, 2025

Anthropologie

Fit is perfect and flattering. Bought the matching bottoms and love this bikini. Would buy other bikinis from this brand. It seems well-made.

Jan, 2025

Refinery29

Overall, I am very impressed with the cut, fit, and quality of the Villa Fresca brand, and will absolutely be adding more pieces to my collection.

Mar, 2024

Refinery29

The rich teal hue is stunning in person, and the draped fabric looks luxe. I also loved that the swim top is customizable, so you can easily adjust the level of coverage.

Mar, 2024

One of my fashion queens, GabiFresh, came out with a suuuuuper cute/sophisticated, fully size-inclusive swimwear line recently called Villa Fresca.

Mar, 2024

I love Gabi Fresh's swimwear. She previously had a collection on swimsuits for all, but is now with Villa Fresca.

Mar, 2024

Refinery29

Based on the sizing reviews Gregg shared on her Instagram Stories, I decided to size up to 22/24 in this one, and that turned out to be the right call. Unsurprisingly (since this is not a cup-sized option), this suit has less space in the bust area, so I think the 18/20 would have been a bit too snug in the chest for me.

Mar, 2024

Anthropologie

I think the design is beautiful, but this can't claim to be plus size. Ordered a 3x even assuming it would be a little big… nope. Such a bummer, but way too small. More like a 1x.

Jan, 2025

YouTube

so I feel like personally that this is not a great great swim line for people who are pear-shaped. i think if you are hourglass or if you tend to have a larger chest this collection is probably amazing for you but for me. just not great for my body.

Mar, 2024

YouTube

I feel like the print brings it down a little bit i also feel like marbling was really last season i don't feel like it's so fresh anymore and maybe that's why it feels a little like cheap to me because it feels like something that is not so much on the design level anymore.

Mar, 2024

YouTube

this is so cool i love the texture. this is something that would look good on everybody it's enough skin showing there's enough support. and it's stylish at the same time.

Mar, 2025

YouTube

this one fits really really well i feel super supported. very like comfortable to do things in it you know without like falling out

Mar, 2025

The Next Destination

Villa Fresca's standout feature is its ability to blend functionality with high fashion. The brand ensures that each piece not only looks great but also supports the diverse needs of different body types.

Mar, 2025

Anthropologie

Fit is perfect and flattering. Bought the matching bottoms and love this bikini. Would buy other bikinis from this brand. It seems well-made.

Jan, 2025

Refinery29

Overall, I am very impressed with the cut, fit, and quality of the Villa Fresca brand, and will absolutely be adding more pieces to my collection.

Mar, 2024

Refinery29

The rich teal hue is stunning in person, and the draped fabric looks luxe. I also loved that the swim top is customizable, so you can easily adjust the level of coverage.

Mar, 2024

One of my fashion queens, GabiFresh, came out with a suuuuuper cute/sophisticated, fully size-inclusive swimwear line recently called Villa Fresca.

Mar, 2024

I love Gabi Fresh's swimwear. She previously had a collection on swimsuits for all, but is now with Villa Fresca.

Mar, 2024

Refinery29

Based on the sizing reviews Gregg shared on her Instagram Stories, I decided to size up to 22/24 in this one, and that turned out to be the right call. Unsurprisingly (since this is not a cup-sized option), this suit has less space in the bust area, so I think the 18/20 would have been a bit too snug in the chest for me.

Mar, 2024

Anthropologie

I think the design is beautiful, but this can't claim to be plus size. Ordered a 3x even assuming it would be a little big… nope. Such a bummer, but way too small. More like a 1x.

Jan, 2025

YouTube

so I feel like personally that this is not a great great swim line for people who are pear-shaped. i think if you are hourglass or if you tend to have a larger chest this collection is probably amazing for you but for me. just not great for my body.

Mar, 2024

YouTube

I feel like the print brings it down a little bit i also feel like marbling was really last season i don't feel like it's so fresh anymore and maybe that's why it feels a little like cheap to me because it feels like something that is not so much on the design level anymore.

Mar, 2024