WIEDERHOEFT

Rising Star

Trendiness score

67 of 100

Popularity score

47 of 100

0

Brand fans

3

Product saves

New York

https://www.wiederhoeft.com

Style keywords

theatrical

whimsical

corseted

fantasy

storytelling

About the brand

WIEDERHOEFT is a theatrical fashion brand founded by Jackson Wiederhoeft in 2019, launching with the debut collection 'Spooky Couture.' The brand has become synonymous with storytelling through fashion, presenting runway shows that blur the lines between performance art and fashion presentation at New York Fashion Week. Known for architectural corsetry and intricate embroideries, WIEDERHOEFT creates fantastical garments that empower wearers with a sense of theatrical self-expression. The brand has gained celebrity recognition, dressing icons like Rihanna, Lady Gaga, Sabrina Carpenter, Chloe Fineman, and Jennifer Coolidge. Wiederhoeft approaches design like a costume designer, believing every garment needs a character and story. Described as 'the high priest of corsets made in New York,' the brand bridges fantasy and reality, creating couture-level pieces that celebrate fashion within the context of movement and live performance, while maintaining a whimsical aesthetic rooted in fairy tales and mythology.

New York

https://www.wiederhoeft.com

Instagram

135k followersOpen in app

What people are saying

NYLON

People feel so powerful in the corsetry. I see it all the time in the showroom. People look in the mirror and you can tell they're seeing themselves in a new way. We refer to it as when they “fall into the mirror.”

Aug, 2025

The Creative Independent

There's those quiet moments in the showroom when a client tries on a garment for the first time and they've never seen themselves look this kind of way. You've opened a secret door into their selves, and you can just see themselves having a soft moment with this new version of themselves that they didn't know existed.

May, 2025

Wezoree

One of the most striking aspects of Wiederhoeft's Spring 2025 collection was its ability to bridge the gap between fantasy and reality. While many of the garments were fantastical and theatrical in nature, they were also wearable and functional.

Sep, 2024

Wezoree

While the designer has always been known for their bold, whimsical designs, this collection felt more mature and refined. The craftsmanship was impeccable, the design choices thoughtful, and the overall presentation cohesive and compelling.

Sep, 2024

Hypebae

Every one of Wiederhoeft's runway shows have always been highly anticipated. From the pieces to the set design and soundtrack, the whole show in general has always been incredibly theatrical. The brand has always kept us on our toes and given us a show and we mean that with a big emphasis on 'show.'

Sep, 2024

Harper's Bazaar

We have our core corset—the Wasp corset—now in 68 sizes. It's really a statement about inclusivity and the power of the corset as an object of body euphoria. It's a more modern approach, because there's a place for everyone.

Sep, 2024

The blue wiederhoeft dress felt so good on me. It makes my waist so slim and it has a French chic vibe to it which is the aesthetics of our wedding.

Jul, 2024

ELLE

These were probably the most expertly crafted pieces of clothing I'd ever touched, let alone worn on my body.

Feb, 2024

Fashionista

[Wiederhoeft] is not a casual thing. It's the whole shebang, the whole zhuzh, the give.

Feb, 2024

ELLE

With a sense of twisted whimsy that's typical for the brand and anything but typical in the outside world, Wiederhoeft presented a collection meant to inspire playfulness and passion.

Feb, 2023

NYLON

Designers are trained to cater to the clientele and try to predict what's going to be commercial, but I'm always wrong about that stuff. All I know how to do is make something I believe is genuinely beautiful, and I think that came through in that collection.

Aug, 2025

Wiederhoeft is way out of the price range and I want to be able to try it on in Australia.

Dec, 2024

NYLON

People feel so powerful in the corsetry. I see it all the time in the showroom. People look in the mirror and you can tell they're seeing themselves in a new way. We refer to it as when they “fall into the mirror.”

Aug, 2025

The Creative Independent

There's those quiet moments in the showroom when a client tries on a garment for the first time and they've never seen themselves look this kind of way. You've opened a secret door into their selves, and you can just see themselves having a soft moment with this new version of themselves that they didn't know existed.

May, 2025

Wezoree

One of the most striking aspects of Wiederhoeft's Spring 2025 collection was its ability to bridge the gap between fantasy and reality. While many of the garments were fantastical and theatrical in nature, they were also wearable and functional.

Sep, 2024

Wezoree

While the designer has always been known for their bold, whimsical designs, this collection felt more mature and refined. The craftsmanship was impeccable, the design choices thoughtful, and the overall presentation cohesive and compelling.

Sep, 2024

Hypebae

Every one of Wiederhoeft's runway shows have always been highly anticipated. From the pieces to the set design and soundtrack, the whole show in general has always been incredibly theatrical. The brand has always kept us on our toes and given us a show and we mean that with a big emphasis on 'show.'

Sep, 2024

Harper's Bazaar

We have our core corset—the Wasp corset—now in 68 sizes. It's really a statement about inclusivity and the power of the corset as an object of body euphoria. It's a more modern approach, because there's a place for everyone.

Sep, 2024

The blue wiederhoeft dress felt so good on me. It makes my waist so slim and it has a French chic vibe to it which is the aesthetics of our wedding.

Jul, 2024

ELLE

These were probably the most expertly crafted pieces of clothing I'd ever touched, let alone worn on my body.

Feb, 2024

Fashionista

[Wiederhoeft] is not a casual thing. It's the whole shebang, the whole zhuzh, the give.

Feb, 2024

ELLE

With a sense of twisted whimsy that's typical for the brand and anything but typical in the outside world, Wiederhoeft presented a collection meant to inspire playfulness and passion.

Feb, 2023

NYLON

Designers are trained to cater to the clientele and try to predict what's going to be commercial, but I'm always wrong about that stuff. All I know how to do is make something I believe is genuinely beautiful, and I think that came through in that collection.

Aug, 2025

Wiederhoeft is way out of the price range and I want to be able to try it on in Australia.

Dec, 2024