MINJUKIM is a contemporary women's wear designer brand founded by South Korean fashion designer Minju Kim in 2015. Based in Seoul, the brand has gained international recognition for its distinctive aesthetic that combines youthful playfulness with avant-garde haute couture. Known for its signature bold prints and bright, cheerful colors, MINJUKIM creates unique fabrications developed from scratch based on Minju Kim's personal illustrations. The brand draws inspiration from fairytale-like imagination and brave female figures, resulting in voluminous silhouettes with feminine detailing like ruffles and bows. Minju Kim's accolades include winning Netflix's 'Next in Fashion' in 2020, the H&M Design Award in 2013, and being a semifinalist for the LVMH Prize in 2014. The brand has also designed stage costumes for K-pop groups BTS and Red Velvet, further cementing its place in contemporary fashion.